Tiago Marques nisqap U15 Fotográfico Tantakuy diseñon

Tiago Marques nisqap U15 Fotográfico Tantakuy diseñonqa Rikchay Hapiy Kamay Atipanakuy T'aqapi 2020 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiRikchay Hapiy· 2020

U15 Fotográfico Tantakuy

Tiago Marques rurasqa

Rikchay Hapiy T'aqapi A' Design Award Qullqi Premiu Atipaq

48,177

Taripasqa Premio Atipaq

#90822 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

U15 Fotográfico Tantakuy nisqamanta

Kay ruwakunap proyectonku U15 wasip ruwasqankunata allinta apaykachaspa, llapan runakunap yuyayninpi kaq pacha elementokunawan tinkuyta paqarichin. Wasip estructuranmanta, llimp'inkunamanta, rikch'ayninkunamantawan apaykachaspa, específicos sitiokunata yuyarichiyta munanku, imaynataq Chino Rumikuna Sach'a-sach'ata, Americano Supay Torresta, chaynallataq común pacha rikch'aykunata phaqchakuna, mayukuna, rumi patakuna hina. Sapa foto nisqapi huk hawa interpretación nisqata qunapaq, ruwakunaqa wasita minimalistaman hina maskhanku, imaymana ángulokunawan perspectivawanpas.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

U15 Fotográfico Tantakuy A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. U15 Fotográfico Tantakuy ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. U15 Fotográfico Tantakuy achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The project aims to evoke, from the artists' architecture photographs, elements present in nature. That photographs exploit the U15's aseptic shapes in a sharp relationship with landscape stereotypes present in our subconscious, like waterfalls, mountains, waves, and more.

U15 is a photographic series that links two contrasting realities, generating a new vision of the building. Every single frame conveys two different interpretations.
Tupukuna & P'istuy: To achieve the highest dynamic range possible, they opted to work in RAW format. Thanks to that, during the post-production, Tiago and Tania were able to handle shadows, highlights, and sporadic reflections, keeping a well-balanced contrast, without a more invasive file manipulation.
Etiquetakuna: architecture, architectural photography, photography, cityscape, building, milano, italy, milan, design, futuristic, minimal, minimalism, metal, material, nature, natural, environment, ambient, waterfall, rocky slope, waves, mountains, cortex, relationship, trees, U15
Ruway Tecnología: In this photographic series, they had intentionally overexposed the sky, to focus the attention entirely on the structure and its features.

The artists preferred to work during the afternoon, with the highest luminosity, to perform in freehand take advantage of more dynamic frames, keeping a minimalist approach.
Diseño Sasachakuy: The major challenge was to show the building from several angles. The pictures should have suggested multiple interpretations. To did it, the artists took several shots, trying to forecast the final result.

It was a goal hard to reach because they had to keep focused on the collective imaginary of nature during all the creative processes.
T'aqwiy: To find the right photographs for the project, Tiago and Tania had created a lot of calls to actions in the social networks. The massive reaction of people helped to define that selection. From the 13.459 interactions, 64% of them came from a target with an age of mid 18 and 35 years old. The results were mostly in accord with the artists' proposals. They also noticed that most of the suggestions to change the comparison came from accounts under 30.
Kallpachay: The building U15, subject of Tiago and Tania's photographic series, is located in a part of the new district of north Milanofiori, in Milano. Designed by Cino Zucchi Architetti, the structure is in a continuing relationship with the design of the green.

The artists inspired by the masterplan idea, take advantage of the shapes, colors, and materials of U15, to develop a photographic concept which wants to combine the building design with traditional nature landscapes.
Llamk'ay Pacha: The project started on the 14th of April 2018 in Milanofiori. It requested several months of work, including a first selection, associations with natural landscapes, online pools, post-production, the second round of online pools, final selection, and release on our website.
Purichiy Puriy: Working on U15, the artists obtained a lot of different shots, which caused a long selection process.

The hardest part was to find photographs that could best fit the idea. They made several pools online to individuate the most intuitive association.

To realize this photographic series, they plan to use the lambda chromogenic print technology, keeping a faithful representation of the U15's metallic tones and utilize the same building's materials to frame the prints.
Huñu Runakuna: Tiago Marques
Tania De Pascalis
Siq'i Hayñikuna: Main image: Photographer, Tania De Pascalis, Waterfall 2018
Image #1: Photographer, Tiago Marques, Mountains 2018
Image #2: Photographer, Tania De Pascalis, Cortex 2018
Image #3: Photographer, Tiago Marques, Waves 2018
Image #4: Photographer, Tiago Marques, Rocky slope 2018