Free Estonian Kusikuy by Olga Raag is a highly esteemed winner of the very prestigious 2020 A' Design Award Qullqi Premiu in Sumak Ruray Kamay Competition Category.

QullqiSumak Ruray· 2020

Free Estonian Kusikuy

by Olga Raag

Client: KLG Eesti AS

A' Design Award Qullqi Premiu Winner in Sumak Ruray Category

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Colors

The Design

About Free Estonian Kusikuy

Kay sapaq llank'aypi, Olga Raag Estoniano qillqakunata llamk'achirqa chay watamanta carru paqarisqa karqa 1973 watapi. Q'illu qillqakuna Nacional Bibliotecapi kaqkunata fotokunawan horqorqa, ch'uyanchakurqa, allichakurqa hinaspa rurakurqa kay proyectopi llamk'anakunapaq. Qhipa ruraykuna imprimisqa karqa especial materialpi carrokunapi llamk'asqa, chaymi chunka iskayniyuq wata sayaykun, hinaspa iskay chunka tawayuq hora churanakunan karqa. Estoniano Libre nisqaqa carrum yupaychayta apamun, runakunata muyurichin sumaq kallpawan hinaspa yuyarisqa wamra tiempomanta sientiykunawan. Paymi munarichin tapuyta hinaspa tukuy runakunamanta tantakunanpaq.

The Recognition

About the A' Design Award Qullqi Premiu

Free Estonian Kusikuy A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Free Estonian Kusikuy ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Free Estonian Kusikuy achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is unique,first in the World.I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars, which lasts for 12 years, and which took 24 hours to apply.New Old car.ZAZ968A.1973y.A car that draws attention, surrounding us with positive energy and nostalgic, childhood emotions which many people can relate to. It invites curiosity and engagement from everyone who sees it.
Dimensions & Packaging: I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars-fullwrap, which lasts for 12 years, and which took 24 hours to apply.
Tags: car , design , new ,old , first , unique , beautiful
Production Technology: I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars, which lasts for 12 years, and which took 24 hours to apply,
Print and fullwrap.
Design Challenge: Hardest part was to find New idea for old car.
Research: The project started in June 2019 in Estonia and finished in september 2019
Inspiration: I was inspired by this old car and an interesting time in the Soviet Union in 1973. A good chance to review were the newspapers from that year.
Project Duration: This car was designed in Estonia,2019. For Special occassions like weddings,birthdays,graduation etc.
Operation Flow: This car was designed for Special occassions like weddings,birthdays,graduation etc.
Team Members: video by Martin Lauri.
printed by "Valge Elevant Reklaam".Trükk & fullwrap.
Image Credits: Image #1:Photographer Martin Lauri,Car,2019.Image #2:Photographer Martin Lauri,Car,2019.Image #3:Photographer Martin Lauri,Car,2019.Image #4:Photographer Martin Lauri,Car,2019.Image #5:Photographer Martin Lauri,Car,2019.
Video:Martin Lauri,Free Estonian,2019.