Seotun Saram Celular Kaskaq Rimanakuy Uyariq (Mobile Application Interface) by Donggyun Kang

Seotun Saram Celular Kaskaq Rimanakuy Uyariq (Mobile Application Interface) by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 A' Design Award Fierru Premiu in Aparina Kamay Competition Category.

FierruAparina· 2020

Seotun Saram Celular Kaskaq Rimanakuy Uyariq (Mobile Application Interface)

by Donggyun Kang

Client: Seotun Saram

A' Design Award Fierru Premiu Winner in Aparina Category

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Verified Award Winner

Verify Award Status for #92825

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Seotun Saram Celular Kaskaq Rimanakuy Uyariq (Mobile Application Interface)

Seotun Saram nisqaqa huk celular kaskaq rimanakuy uyariqmi, sunqu-yuyay yanapakuyta maskaq runakunata, allin yachaq yanapaqkunawan tinkichin. Sutinqa "manaraq allin yachaq" nisqata riqsichin, chaymi kay yanapaykunaqa tukuy runa qallariyninpi mana allinta yachasqanmanta qallarin nisqa yuyaymanta lluqsimun. Huk kawsay-willakuy (fairy tale) sunqu-yuyay yanapakuy imayna kasqanta sasachakuyniyoqta, mana yachaq runakunapaq riqsichin. Iskay runakunam kay willakuypi rikhurin: Seotun, huk purispa maskaq yanapayta munaq runa, hinaspa Gobukki, allwan purikuq ichaqa sut'i chaninchasqa yanapaq. Q'oñi papel rikch'aq, tuta hanaq pacha nawi (navy) llimp'i, hinaspa maki-siq'isqa unanchakunawanmi kay rikuchiy kikinyachiyta ruwan.

The Recognition

About the A' Design Award Fierru Premiu

Seotun Saram Celular Kaskaq Rimanakuy Uyariq (Mobile Application Interface) A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Seotun Saram Celular Kaskaq Rimanakuy Uyariq (Mobile Application Interface) sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Seotun Saram Celular Kaskaq Rimanakuy Uyariq (Mobile Application Interface) yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' They made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
Dimensions & Packaging: This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
Tags: SeotunSaram, CI, BI, Corporate Identity, Brand Identity
Production Technology: They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Design Challenge: This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
Research: There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Inspiration: Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. They wanted people to get good counseling service through this and hoped their life to be warmer.
Project Duration: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Operation Flow: They wanted to enable clients to get skilled counseling in a safer setting.They tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim