Macy’s Website Website Interface by Willy Lai and Dave Torres

Macy’s Website Website Interface by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award Qullqi Premiu in Tinkinakuy Kamay Competition Category.

QullqiTinkinakuy· 2020

Macy’s Website Website Interface

by Willy Lai and Dave Torres

Client: Macy's

A' Design Award Qullqi Premiu Winner in Tinkinakuy Category

41,264

Verified Award Winner

Verify Award Status for #94023

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Macy’s Website Website Interface

Macy's Website nisqaqa huk online rantikuy interfaz kaqmi, chaywanmi rantiqkuna Macy's wasipa qurisqan productonkunata qhawayta hinaspa rantiyta atinku. Kay website nisqaqa rantiqkunapa nisqankuman hina musuqmanta ruwasqa karqan, chaymantam llumpaq hinaspa facil layout lluqsimurqan, ima moda medioskuna hinaspa consumidorkunapa tecnología productonkuna hina yuyaymanta paqarichisqa. Responsive web tecnologías nisqakunam laptop computadorakunawan, tablets nisqakunawan hinaspa smartphones nisqakunawan yaykuyta saqin. Achka investigacionmi llamkayta pusarqan, chaypim usuariokunapa encuestankuna, rimanakuykuna, A/B testing hinaspa usabilidad testing karqan. Aswan facil estructuram rantiy procesota chuyanchan hinaspa usuariokunapa hukllawakuyninta allinyachin.

The Recognition

About the A' Design Award Qullqi Premiu

Macy’s Website Website Interface A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Macy’s Website Website Interface ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Macy’s Website Website Interface achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Dimensions & Packaging: We developed resonsive web design across different devices.
Tags: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized modern responsive web technologies.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Image Credits: Images courtesy of Macys.