Masstone Moda Boutique Ukhu Diseño by SpActrum

Masstone Moda Boutique Ukhu Diseño by SpActrum is a highly esteemed winner of the very prestigious 2021 A' Design Award Burunsi Premiu in Ukupi Kamay Competition Category.

BurunsiUkupi· 2021

Masstone Moda Boutique Ukhu Diseño

by SpActrum

Client: SpActrum

A' Design Award Burunsi Premiu Winner in Ukupi Category

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Verified Award Winner

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Colors

The Design

About Masstone Moda Boutique Ukhu Diseño

Masstone nisqaqa Taiyuan, China llaqtapi moda boutique ukhu diseñomi kan. Kay boutiqueqa 520 metro cuadrado ukhupi iskay pisupi kashan, hukninchik huerta hina churasqa. Huk hatun llampu qasa punkuman pusan, chaymantataq huk ramp huk patio pataman tinkichin. Kimsa taksa patakunataq huk allin ñankunata yapan. Ramp-kuna, platformakuna hinallataq patakunapas kallpachanku runway rikuchikuykunata, huch'uyachiyta, rantikuyta hinaspa samay ruwaykunatapas. Materialninkunaqa: anodizado aluminio plaqakuna, GRG, terrazzo hinaspa acero istrukturamanta ruwasqa. Huk kikillanmanta yaku qarasqa qumir pirqataq kay geometriata llampuyachin. Concreto istrukturataq qawakuq hina saqesqa kashan.

The Recognition

About the A' Design Award Burunsi Premiu

Masstone Moda Boutique Ukhu Diseño A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Masstone Moda Boutique Ukhu Diseño sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Masstone Moda Boutique Ukhu Diseño mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Models walk on the runway from the beginning of the ramp to the end; customers wander from the fitting room to the cashier, while waiters taking the coffee step on to the leisure platform. There are numerous separate movements interactively weaving through the space, defining the Masstone Fashion Boutique in Taiyuan, China.
Dimensions & Packaging: The site has a total area of 520 Sq.mt.and is split in two floors
Tags: boutique, fashion, interior design, retail, vertical greening, GRG
Production Technology: anodized aluminum plates, GRG, terrazzo, steel structure, auto-irrigated green wall
Design Challenge: Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them, such as artistic, simple European, dark or industrial styles. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. This quality has verified its value after the completion, and the space has now been recognized by many internationally famous fashion designers.
Research: Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. The value of keeping these real features has been acknowledged since its completion, and the space has now been recognized by many internationally famous fashion designers.
Inspiration: The design concept came from a straight fusion of fashion shows and natural stone forms. Inspired by the floating stands around the show stage, which simulate the ups and downs of stacked rocky paths, the basic concept was born: there would be an inner garden, inheriting the modernist tradition, omitting decoration and narrative, and providing a venue for multiple events by using basic architectural features, such as ramps, platforms, and ladders.
Project Duration: The project started in March 2017 and finished in September 2017 in Beijing, and was constructed from July 2017 to January 2018 in Taiyuan.
Operation Flow: The primitive idea of the design was developed into a large and gentle slope towards the entrance. The track from the ramp to the top platform forms a coherent path, while three short stairs were constructed to allow possibilities of more paths.
Team Members: Leader Architect: Yan Pan
Partner: Zhen Li, Yu Zheng
Designer: Sha Luo
Image Credits: image: Zhen Li, Yan Pan