Yum Rob Mikhuna Wasi Ukhu by Zhidong Du is a highly esteemed winner of the very prestigious 2020 A' Design Award Qullqi Premiu in Ukupi Kamay Competition Category.

QullqiUkupi· 2020

Yum Rob Mikhuna Wasi Ukhu

by Zhidong Du

Client: MET Creative Brand

A' Design Award Qullqi Premiu Winner in Ukupi Category

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Verified Award Winner

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Colors

The Design

About Yum Rob Mikhuna Wasi Ukhu

Yum Rob nisqaqa huk yuyaywan kamachisqa mikhuna wasim Hengshui llaqtapi. Ukhunqa 450 metrocuadradota hunt'an, kunan pacha simpli rikch'aytataq qatin. Yaykunanqa robot rikch'aymanta hurqusqa muyu k'uskuwanmi ruwasqa, espejo mana ismuq kilqawan muyuchisqa. Ukhu ñan kimsa ladunpi espejo pataraqkunaqa ukhupi kanpaq hina ñanta paqarichin. Techopi llimphi k'anchay wachukunawan optica fibra k'anchaykunawantaq ñawi rikch'ayta hallch'in. Suyana kitipiqa pata pata tiyanakunam kanku, chaykunam puriyta pusanku, astawan runakunatataq hap'inku. Huk hunt'asqa proyeccionmi mikhuna kitita tukuchin.

The Recognition

About the A' Design Award Qullqi Premiu

Yum Rob Mikhuna Wasi Ukhu A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Yum Rob Mikhuna Wasi Ukhu ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Yum Rob Mikhuna Wasi Ukhu achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yum Rob is the first future concept theme smart restaurant in Hengshui City. The designer adopts modern, simple and fashionable design style, through digital hardware, personalized products and humanized service, and in the way of technology and food, to bring immersive dining experience to customers.
Dimensions & Packaging: The project covers a total of 450 square meters. The three sides of the inner extension channel adopt mirror surface to create "immersive" punch memory point and increase brand perception. It enables customers to take into account all kinds of experience in comings and goings.
Tags: Interior, Future, Smart Restaurant, Modern, Fashion, Immersive,
Production Technology: The entrance extracts the circular arc element from the robot image of the brand, combining with the mirror stainless steel material surrounding, bringing people a sense of mystery and unknown. The use of color light-emitting strip creates a sweet and joyful visual feeling, while presenting a sense of ritual and illusion of the scene.
Design Challenge: The top of the box uses optical fiber lights to enhance the visual atmosphere of the space. The panoramic 360-degree stereoscopic projection with a strong sense of the future creates an "immersive" dining environment through acousto-optic technology, presenting diverse and dramatic visual effects for customers.
Research: As more and more consumers are used to meet their various needs for catering through online channels, the current catering management system is not limited to cash register, but also a connector between restaurant, platform and guests. The new technology and experience will become the focus of the next development of the catering industry.
The cartoon IP image of VIVI can not only attract people's attention as a selling point, but also form its own visual symbols to increase brand recognition.
Inspiration: The core of this case is to transform the abstract brand concept into a perceptible and communicable space language, and increase the benefits for business operation. Therefore, in front of the door design, the designer uses a very architectural image to show "taste" and "future" in different directions. The bold and bright color layout make the restaurant become beautiful and striking in this street.
Project Duration: The project started in February 2019 in Hengshui and finished in March 2019 in Hengshui.
Operation Flow: The waiting area is equipped with stepped seats, reasonably planning the customers' moving line, which can accommodate more people to wait for meals. Meanwhile, it subtly changes the atmosphere of the whole space, creating a cinema like audio-visual enjoyment. Semi matte paint is used on the walls around to enhance the depth of the space. The logo is embedded with the LED display screen, which brings rich spatial emotions by changing different expression forms.
Patents: Copyrights belong to Zhidong Du, 2019.
Team Members: Zhidong Du
Ailing Xu
Image Credits: Image #1: Photographer Ming Chen, Entrance, 2019.
Image #2: Photographer Ming Chen, Waiting Area, 2019.
Image #3: Photographer Ming Chen, Dining Area, 2019.
Image #4: Photographer Ming Chen, Stairs, 2019.
Image #5: Photographer Ming Chen, Box, 2019.