Extra Time Cinema Primary Function: Cinema, Arte Galería by XU Studio

Extra Time Cinema Primary Function: Cinema, Arte Galería by XU Studio is a highly esteemed winner of the very prestigious 2020 A' Design Award Qullqi Premiu in Ukupi Kamay Competition Category.

QullqiUkupi· 2020

Extra Time Cinema Primary Function: Cinema, Arte Galería

by XU Studio

Client: XU Studio

A' Design Award Qullqi Premiu Winner in Ukupi Category

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Verified Award Winner

Verify Award Status for #96785

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Extra Time Cinema Primary Function: Cinema, Arte Galería

Extra Time Cinema nisqaqa mañakuptin qhaway cinemamanmi hinaspa galeríamanmi tukun, Shanghai llaqtapi huk hatun rantina wasip iskay kaq uku pachanpi tarikun. Ukhun pusaq pachak metru cuadradota hunt'an. Isqun metru radioyuq kuska muyu k'itip chawpinpi huk bar sayan, chaymi kay k'iti cafemanpas, yachachiy salonmanpas, tususqa qhawachinapaq escenariomanpas, rurasqakuna riqsichinapaq kanchamanpas tukunman. Hawan pirqaqa patarasqa espejo hina acero inoxidablewanmi wanquykun, hinaspa runakuna purispa pasaptin qhawariykuykuna hukman tikrakun. Wist'u acero inoxidable qullqaykuna k'anchay wachukunata hinaspa plásticomanta inti k'anchay panelkunata hap'inku, chaykunam anqas, q'umir hinaspa rosa puka llimphupi k'anchan.

The Recognition

About the A' Design Award Qullqi Premiu

Extra Time Cinema Primary Function: Cinema, Arte Galería A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Extra Time Cinema Primary Function: Cinema, Arte Galería ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Extra Time Cinema Primary Function: Cinema, Arte Galería achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In addition to the functional format of the on-demand cinema, designers have created an infinitely possible theater for the space. The bar at the entrance is the center of the circle, with a radius of 9 meters, surrounding a semi-circular space, it brings various possibilities for customer operations. In addition to the daily cafe function, this space has hosted movie lecture salons, improvised performances of modern dance, and has been leased by corporate users for product launches.
Dimensions & Packaging: The project covers a total of 800 square meters. The designer deliberately shaped a more exaggerated width and height ratio in the space walkway design, with the way of building wash wall lights, increased the indoor space in the architectural space scale sense.
Tags: Interior, Commercial, Natural, Elegant, Cultural, Cinema, Lighting Art, New Business Forms, Art gallery
Production Technology: At the top of the semi-circular area of the entrance, designers decorated with cheap sunlight panels, made curved stainless steel grooves, arrange the light strips, inserted plastic sunlight panels, and after the lights are turned on, the entire sunlight panel was illuminated, making the entire ambient light from blue to green and rose red.
Design Challenge: The project is located on the B2 floor of the shopping mall, behind a large staircase. The location is very inconspicuous. Designers wanted to open the entire facade, and make a large interactive projection device at the door to attract customers who pass by in the distance, but not passed by the property owners. Therefore, they made a new attempt under limited conditions, and wrapped the exterior facade of the solid wall with a folded stainless steel mirror surface.
Research: In the design process, designers advocated the concept of economy and environmental protection, insisted on using simple and common materials, and made rich and interesting effects through design research. For example, the arc-shaped decorative material suspended in the air, which left a deep impression on customers. Through this experiment and exploration, designers knew that ordinary cheap materials can also create good visual effects and bring interesting experiences to customers.
Inspiration: Nowadays, with the rapid development of network technology, there is less and less person-to-person communication. Although the traditional on-demand cinema feels like a completely private space, designers hope that there will be more communication between people and make the on-demand cinema a new social space. They have added a multifunctional space with a bar as the core. Here, people can sit down for coffee, read a book, buy their favorite videos, hold salon lectures and meet new friends.
Project Duration: The project started in December 2018 in Shanghai and finished in March 2019 in Shanghai.
Operation Flow: The designer used the principle of light projection, so that each cinema number in the form of light projected on the facade and it is the best respect for the space light environment.
Patents: Copyrights belong to XU Studio, 2019.
Team Members: Sabrina Xu
Chilcutt Xu
Ling Ding
C Luo
Jane Jiang
Mango He
Image Credits: Image #1: Photographer Peter Zhang, Cinema Entrance, 2019.
Image #2: Photographer Peter Zhang, Bar, 2019.
Image #3: Photographer Peter Zhang, Sitting Area, 2019.
Image #4: Photographer Peter Zhang, Gallery Entrance, 2019.
Image #5: Photographer Peter Zhang, Corridor, 2019.