Queen Turmeric Marca Ruway by Green Gold

Queen Turmeric Marca Ruway by Green Gold is a highly esteemed winner of the very prestigious 2020 A' Design Award Qullqi Premiu in Rikchay Hapiy Kamay Competition Category.

QullqiRikchay Hapiy· 2020

Queen Turmeric Marca Ruway

by Green Gold

Client: Taiwan Green Gold Homeland Co., Ltd

A' Design Award Qullqi Premiu Winner in Rikchay Hapiy Category

51,825

Verified Award Winner

Verify Award Status for #97933

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Queen Turmeric Marca Ruway

Kay mast'arisqa diseñoqa reina nisqamanta hinaspa ajedrez tablero nisqamanta yuyaypi ruwasqa. Iskay llimp'ikunawan, yana hinaspa quri, kay ruwayqa qhapaq clase sensacionta apamunanta munan hinaspa visual siq'ita musuqmanta kamarinanta. Qillay hinaspa quri t'ikakuna producto kikinpi ruwasqaña kasqankumanta, escena elementonkunatapas churarqayku ajedrez awqanakuy impresionninta kallpachananchikpaq, hinaspa escenario k'anchaykunawan coordinaspa qusñi hinaspa awqanakuymanta k'anchayta paqarichiyku.

The Recognition

About the A' Design Award Qullqi Premiu

Queen Turmeric Marca Ruway A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Queen Turmeric Marca Ruway ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Queen Turmeric Marca Ruway achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: GREEN GOLD is a company that serves health and women's fashion.
The inspiration for this work is to create women who can dominate their health.They are as powerful as queens in chess.Detach the image of traditional health products.
Dimensions & Packaging: All photos shot on Canon 5D Mark III cameras with 125mm Lenses,
I Post-production the photo on photoshop and Lightroom
Tags: photo,gold,queen,woman,line
Production Technology: We used low-light technology to shoot,combined with a fog machine and several stage lights to make light effects,and used a flash to do the depth of field shooting
Design Challenge: When the image of cash health products is spread as parent-child,family and other images,we directly use the story image to challenge the traditional market concept and established impression
Research: In order to make the product image different from the market,we studied the culture and color matching of chess.Because the product mainly functions to hangover,it also thinks about the color of alcoholic drinks.In addition,the queen's clothing style and accessories Did the above research synthesis
Inspiration: My inspiration comes from the colors of chess and wine.
With the contrast of black,gold and silver on the board,
gold is described as a powerful third party and gives a noble queen image.
The elements of chess war are brought into the design of the scene in.
Project Duration: 2019 June.20 start in Taipei city
2019 August.1 finsh in Taichung city
2019 August.1 display in Twgreengold website
Operation Flow: The image has now been released on Greengold's official website,which visually conveys the high-level and dignified sense of the product.And the use of the Internet to spread more people to understand the products
Team Members: Design Director:Che yu Lin
Designer:Zheng Yuan Huang
Photographer:Lemonster Lee
Marketing:Yi hung Yang
Gaffer:Cheng Fu Hong
Stylist:Su you Kuang
Model:Hsu Tzu Han
Makeup&Hair artist:Po Tsang Ho
Image Credits: Image #1: DESIGNER Zheng Yuan Huang,Turmeric Plus II, 2019.
Image #2: DESIGNER Zheng Yuan Huang,Turmeric Plus II, 2019.
Image #3: DESIGNER Zheng Yuan Huang,Turmeric Plus II, 2019.
Image #4: DESIGNER Zheng Yuan Huang,Turmeric Plus II, 2019.
Image #5: DESIGNER Zheng Yuan Huang,Turmeric Plus II, 2019.