Five Senses Feast Ruwana Kaq: Huñunakuy Pacha Diseño by Rong Chen and Artgital

Five Senses Feast Ruwana Kaq: Huñunakuy Pacha Diseño by Rong Chen and Artgital is a highly esteemed winner of the very prestigious 2020 A' Design Award Burunsi Premiu in Raymi Kamay Competition Category.

BurunsiRaymi· 2020

Five Senses Feast Ruwana Kaq: Huñunakuy Pacha Diseño

by Rong Chen and Artgital

Client: Asia Design Interior Renovation Co.ltd

A' Design Award Burunsi Premiu Winner in Raymi Category

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Colors

The Design

About Five Senses Feast Ruwana Kaq: Huñunakuy Pacha Diseño

Qillqasqa Simi: Pichqa Sintikuy Mikhuy nisqaqa huk huñunakuy pacha diseñom, Taipei, Taiwan llaqtapi whisky malliy raymipaq ruwasqa. Kay diseñoqa pichqa hatun kuskachaq wasichakunata hinallataq huk malliy bar-tawaqtapas rikuchin. Huk qhawana pantalla ch'uyalla, ima huk kimsa litro puyñuwan tupachisqa, whisky ruwakuy purinta rikuchin. Huk uyariy k'anchayllawan hinallataq huk hatun llamk'ana pantallawan, watukuqkunata qhawariy hinaspa uyariy willakuyninpi pusarin. Sut'i seda, takiywan huñusqa, whisky muyuriyta rikuchin. Huk kuskachaq k'anchay rikhurichiy whisky puyñukunata llamk'achin, sherry cask nisqapi paqarichiyta yuyarichinanpaq. Munasqanmi kachkan huk kallpasapa, ukhupi haykuq malliy purita ruwayqa.

The Recognition

About the A' Design Award Burunsi Premiu

Five Senses Feast Ruwana Kaq: Huñunakuy Pacha Diseño A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Five Senses Feast Ruwana Kaq: Huñunakuy Pacha Diseño sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Five Senses Feast Ruwana Kaq: Huñunakuy Pacha Diseño mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To make Glenmorangie New Lasanta stand out in the competition among the numerous whisky producers eyeing Taiwan as an important market and to bring a brand-new experience in whisky tasting have been the primary goal of Glenmorangie WhiskyFest in Taipei.
Tags: Even Space Design, Glenmorangie WhiskyFest,
Design Challenge: The whisky tasting began with appreciating the colors of the whisky. The showroom displayed an interactive lighting show using whisky bottles. The amber glow of New Lasanta ‘s body color was simulated using the infused flows of light and shadow, recounting the story of how the whisky matures for two years in sherry casks and thus immersing visitors in the sunshine of southern Spain.
Research: New Lasanta’s soft, smooth mouth feel and rich flavor were ingeniously conveyed to visitors by means of innovative interactive devices. Starting from the eyes, the nose, to the fingertips and the tip of the tongue, sensual experiences were combined and transformed, engrossing visitors in this whisky-tasting feast.
Inspiration: Unlike the singularity and one-directionality of other wine tasting and displaying events, Glenmorangie WhiskyFest in Taipei organized five main interactive installations and a tasting bar, enabling visitors to do more than experience passively - their visit was transformed into a distinctive journey by appealing to the five senses of sight, smell, taste, hearing and touch. With proactive feedbacks, they could enjoy an immersive, real-time simulation that touched the heart.
Project Duration: Taipei, Taiwan
Operation Flow: By means of a transparent touch screen and a real three-liter bottle of New Lasanta, the unique brewing process and superb craftsmanship were visualized. Through such interactive devices as an audio spotlight and a huge touch-screen panel, visitors went on a visual, acoustic and historic journey throughout the world. When one’s fingers touched the real silk, the swaying of the smooth silk, together with sound effects, simulated the swirling and whirling of whisky. The after taste of whisky in the mouth lingered. Besides, by swiping the touch-screen panel, there emerged floating particles on the screen, highlighting the warm fragrance of New Lasanta merged with that of chocolate, creaming toffee, and honey dates.
Patents: Trademark belong to Glenmorangie
Video copyrights belong to Artgital Interactive Solutions
Team Members: Rong Chen
Artgital Interactive Solutions
Image Credits: IP, Glenmorangie
Video, Artgital Interactive Solutioins
Photo, Wei-Zhi Hong