Mixed Reality Holográfico Churana by Aleksandr Volkov

Mixed Reality Holográfico Churana by Aleksandr Volkov is a highly esteemed winner of the very prestigious 2020 A' Design Award Qullqi Premiu in Raymi Kamay Competition Category.

QullqiRaymi· 2020

Mixed Reality Holográfico Churana

by Aleksandr Volkov

Client: Economiton

A' Design Award Qullqi Premiu Winner in Raymi Category

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Verified Award Winner

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Colors

The Design

About Mixed Reality Holográfico Churana

Chaqru Chiqap (Mixed Reality) nisqaqa huk pukllana holográfico churanam, Moscú llaqtapa energía kallpachakuyninmanta huk qhaway saywapaq kamachisqa. Kay churanaqa Pepper's Ghost nisqa kamachiypim sayan, chaymanmi astawan wakin patakunata yapasqa. Huk LED qhipa pirqa, kimsa pampa proyectorkuna, hinaspa qatapi warkusqa LED k'anchaykunam holográfico foil nisqawan, rirpukunawan, hinaspa uyariywan kuska llamk'anku. Kuyuchisqa k'anchaywan llanthuwanmi proyectasqa imakunaman sinchi kaqniyuq kayta qun. Watukuqkunaqa huk touch screen nisqapim huk yuyayta akllanku, hinaspa wayrapi rikch'aykuna hinallataq siq'ikuna rikhurimuyta chinkariyta ima qhawanku.

The Recognition

About the A' Design Award Qullqi Premiu

Mixed Reality Holográfico Churana A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Mixed Reality Holográfico Churana ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Mixed Reality Holográfico Churana achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The interactive installation was the central part of the exhibition stand and told about the energy strategy of the city of Moscow. To solve the presentation problem, we used hologram technology using a special approach, which allowed us to get a deep illusion of the presence of real objects. Due to the combination of screens, projections, mirrors and sound, we got all the attributes of real objects, except touch.
Dimensions & Packaging: 18000 х 10000 х 4500
Tags: Hologram, exhibition stand, interactive installation, holographic screen, Pepper’s Ghost, Ventuz, realtime graphic, infographics
Production Technology: We used the traditional Pepper’s Ghost concept. The setup itself consisted of a LED backdrop wall, three projectors for the floor and LED mounted to the ceiling. Using of the projectors gave the opportunity to extend animations from the backdrop wall via the floor onto the holographic foil. Also, we added plasticity to the hologram by providing it with an animated shadow. We created our own UI for a designers to make them work in general animation channel of entire scene.
Research: We have all seen holograms in science fiction films, but real technology is very far from these examples. How can we approach these results without going into fundamental physics? We found the most affordable technology and tried to add the missing elements. After going through different effects, we realized that the main thing that makes us believe in a hologram is its effect on the objects around, namely light and shadow. By adding these attributes, we get tremendous realism.
Inspiration: When we received a task to present a topic related to energy, we immediately wanted the graphics to be weightless and represent energy itself. When we started looking for suitable solutions, we discovered an old technology from 1584 - Pepper's Ghost. In its current form, it had a number of serious flaws and we decided to finalize it, which led us to unexpected and very interesting results.
Project Duration: The project started on October 3, 2017 in Moscow and finished on October 7, 2017. It was exhibited in the first International forum on energy efficiency and energy development "Russian energy week"
Operation Flow: Interaction with the installation took place using the touch screen. The user chose a topic of interest and watched objects, figures, and graphs that explain complex processes in the energy industry appear or dissolve in the air.