Quri Pisilla Rurasqa · 2020
Zacapa Reserva Limitada 2019 Rum Botella P'istuna Diseño
by Michelle Mak - forceMAJEURE Design
- A' Design Award Quri Premiu 2020 in Pisilla Rurasqa
- CLIENT: Diageo
- Estimated Number of Design Views: 54,059
- Verification code C8F2A738C9 · Verify this award
Colors
About Zacapa Reserva Limitada 2019 Rum Botella P'istuna Diseño
Zacapa Reserva Limitada 2019 nisqaqa huk limitada edición p'istuna diseñom, machusqa rumpaq ruwasqa. Ch'umpi etiquetaqa quri foil qillqakunayuqmi, chaymi allinta tupan chay upyanaq ambar quri llimp'inkunawan. Chay riqsisqa petate chumpiqa, huk awasqa ichhu chumpim, kay ediciónpaq sapaq llimp'ikunapi Guatemala llaqtamanta awaq warmikunaq makinkunawan ruwasqa, botellata muyuriqninpi p'istun. Canister nisqap diseñunqa llimp'ikunata texturakunatawan chaqrun, Guatemala allpakunap sumaq rikch'ayninmanta hamuq yuyaywan. Canister patapiqa, petate chumpi hinallataq malliy willakuykunayuq riqsisqa chumpi quri llimp'ikunapi rikuchisqa kachkan.
About the A' Design Award Quri Premiu
Zacapa Reserva Limitada 2019 Rum Botella P'istuna Diseño A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Zacapa Reserva Limitada 2019 Rum Botella P'istuna Diseño ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Zacapa Reserva Limitada 2019 Rum Botella P'istuna Diseño munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.
Press Kit
- Unique Properties
- forceMAJEURE was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, we blended washes of colors and textures inspired by the lush Guatemalan landscape. The signature band with tasting notes and petate band are treated in gold hues.
- Dimensions & Packaging
- Bottle: 750 ml
- Tags
- #limitededition, #packaging, #packagedesign, #brownspirits, #rum, #zacapa #guatemala
- Production Technology
- This design is inspired by the smoky overtones of the limited edition liquid. Visually, the black and white vignette contrasts with gold wavy lines that crisply cuts through the smoke motif. Also featured is Zacapa’s iconic petate or woven straw band, created by local Guatemalan craftswomen.
- Design Challenge
- The biggest challenge for this project was the realization and translation of the design intent into a beautifully printed canister that brought to life all the colors, finishes, textural embossing effects, and materials we had envisioned. While the brief called for a bespoke Limited-Edition design that elevated this product above some of the Zacapa range’s core liquids, some surprise restrictions and technical difficulties along the way forced us to be extra diligent, to constantly collaborate with the client’s supply team and the printers, and to be very creative with printing techniques to achieve a pack that truly represents the beauty of the liquid story.
- Inspiration
- Inspired by Master Blender Lorena Vasquez and her art of blending, forceMAJEURE created a design capturing dimensional layers of expressive movement and colors, enhanced by luminous golden details – a visual interpretation of Lorena’s art form. Zacapa Reserva Limitada is a culmination of expertise, experimentation and artistry released only once every few years. The 2019 creation is a mixture of aged rum reserves finished in exclusive wine barrels, resulting in a unique composition of flavors.
- Image Credits
- Image#1 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#2 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#3 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#4 Product Renderings: Mariana Escobar, forceMAJEURE Design
