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Spatial Illusion Standul Expozițional by Viktor Bilak

Spatial Illusion Standul Expozițional by Viktor Bilak is a highly esteemed winner of the very prestigious 2020 A' Design Award de Fier in Design Interior Competition Category.


FierInterior· 2020

Spatial Illusion Standul Expozițional

by Viktor Bilak

Client: Design-Bureau EXPOLEVEL

A' Design Award de Fier Winner in Interior Category

Colors

The Design

About Spatial Illusion Standul Expozițional

Sarcina arhitecturală a standului expozițional a fost crearea spațiului vizualizat cu elemente de prezentare a produsului companiei ca tapet. Pentru organizarea spațiului s-au folosit arcadele asimetrice cu deplasarea. Două grupuri de arcade fac iluzia unor porți deschise, mărind spațiul interior al standului.

The Recognition

About the A' Design Award de Fier

Spatial Illusion Standul Expozițional a câștigat A' Design Award de Fier, o recunoaștere prestigioasă acordată designurilor bune care îndeplinesc cerințele profesionale și industriale așteptate de la creații bine concepute. Câștigătorii Fierului demonstrează mare pricepere, înaltă specializare, înțelegere de specialitate și capacitate creativă din partea creatorilor lor. Se așteaptă ca Spatial Illusion Standul Expozițional să fie o creație foarte apreciată, admirată și prețuită, practică și inovatoare. Acest design câștigător al A' Design Award de Fier integrează cele mai bune practici din industrie și are caracteristici tehnice competente îmbinate cu know-how și talent. Pentru acuratețea sa, Spatial Illusion Standul Expozițional merită respect și este conceput pentru a aduce îmbunătățiri ale calității vieții care ajută la facerea lumii un loc mai bun.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The main architectural task was to create the space of the exhibition stand, which maximally viewed from all sides. This is due to the presentation of the main products of the exhibitor - wallpaper. The basis of the aesthetic concept of the stand was the idea of open gates. The space was organized by arches. If you come to the main entrance of the stand, the group of arches looks flat in perspective. If you go through arches inside the exhibition stand, the group of arches unfolds, three dimensions and rhythm appear.
Dimensions & Packaging
The ehxibition stand is 13000 mm x 10000 mm x 4000 mm.
Tags
spatial illusion, asymmetric arches with the displacement in space, exhibition stand, Slovyanski Wallpaper, linear and reverse perspective
Production Technology
The walls of the stand produced from plywood. The beams made from plywood and painted in white color. The arches made from plywood and decorated by wallpaper and wood panels with logos.
Design Challenge
The hardest part of design activity was to project the asymmetric arches considering linear and reverse perspectives for illusion of depth of the stand.
Research
The main architectural task was to create the viewed space for the exhibition stand. The illusion of space used for this goal. The illusion modeled by creating asymmetric arches with the displacement in space. From one point of spatial view, the group of arches looks flat, from another point they have three dimentions.
Inspiration
The inspiration for this project start from the idea of perception of space in special conditions. The main question was how to see three different figures from one point of spatial view as one shape? For this project in 3D program this object was modeled end this point was finded. It was about one meter from the left corner of the stand, high 1700 mm.
Project Duration
The project started in Septemer 2019 in Moscow, Russia and finished in December 2019 in Moscow, and was exhibited in Trade Fair Heimtextil 2020 in Frankfurt Am Main, Germany.
Operation Flow
This project is the exhibition stand for client Slovyanski Wallpaper. The main task of the stand during the Trade Fair to present the product of the company. For this aim in space of the stand created special interior elements such as arches, walls, panels with collections of wallpaper.
Patents
Copyrihts belong to Viktor Bilak, 2020.
Team Members
Designer: Viktor Bilak
Architect: Borut Kosir
Image Credits
Image #1: Photographer Viktor Bilak, Spatial Illusion, 2020.
Image #2: Photographer Viktor Bilak, Spatial Illusion, 2020.
Image #3: Photographer Viktor Bilak, Spatial Illusion, 2020.
Image #4: Photographer Viktor Bilak, Spatial Illusion, 2020.
Image #5: Photographer Viktor Bilak, Spatial Illusion, 2020.

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