Yic Barbecue Market Interior Restaurant by Qing Dong

Yic Barbecue Market Interior Restaurant by Qing Dong is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronz in Design Interior Competition Category.

BronzInterior· 2020

Yic Barbecue Market Interior Restaurant

by Qing Dong

Client: MET Creative Brand

A' Design Award de Bronz Winner in Interior Category

12,669
Verified Award Winner
Verify Award Status for #100070

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yic Barbecue Market Interior Restaurant

Text: Yic Barbecue Market este un interior de restaurant care se întinde pe 280 de metri pătrați. Designul se îndepărtează de conceptul tradițional al unui local de tip barbecue printr-o identitate de brand bazată pe personajul unui mic dinozaur extraterestru. La intrare, o figură care poartă o mască de oxigen întâmpină trecătorii și conferă fațadei o expresie simplă și clară. Oțelul inoxidabil oglindat formează un plafon continuu și creează un mediu de luat masa spectaculos. Conducta de evacuare a fumului din zona de grătar are forma unui OZN. Zonele de luat masa sunt delimitate prin variații de culoare, decor și forme de mobilier, nu prin pereți.

The Recognition

About the A' Design Award de Bronz

Yic Barbecue Market Interior Restaurant a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Yic Barbecue Market Interior Restaurant să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Yic Barbecue Market Interior Restaurant satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to distinguish itself from the traditional barbecue shop, designers carried out strategy output and IP creation for the whole brand of Yic. At the same time, they have also carried out brand differentiation positioning, through the cross-border integration of IP and space, to create a unique brand image. Therefore, this case is not only a barbecue shop, but also an alien small dinosaur trend shop.
Dimensions & Packaging: The project covers a total of 280 square meters.
Tags: Interior, Restaurant, Commercial, Modern, Simple, Barbecue Planet Space Station, UFO, Futuristic
Production Technology: With the help of mirror stainless steel, the interior forms a continuous dramatic ceiling space, a visual impact dining environment. It not only enhances the customer experience, but also shows a unique and modern interpretation of traditional cuisine.
Design Challenge: There is no deliberate use of partitions or walls to divide the space in the seat area, but the use of color change, decoration conversion, desk and chair modelling and other ways, injecting a clear difference in each area design.
Research: "Fashion" is never a bluff, but a proper brand tone. The glowing orange planet and the futuristic structure design make the diners feel like they are on the mysterious Zila planet, creating a sense of vision back to the future.
Inspiration: In the doorway area, the little ZILA monster wearing an astronaut's oxygen mask fires cute light waves at the passers-by. The application of this kind of fashion doll with lovely style can not only satisfy the novelty and interesting customer experience, value and satisfaction, but also represent the spiritual orientation and aesthetic interest of modern people. At the same time, it also makes the facade of the whole restaurant form a simple and prominent expression.
Project Duration: The project started in October 2018 in Suqian and finished in December 2018 in Suqian.
Operation Flow: The smoke exhaust pipe in the barbecue area is designed to be a UFO shape, so that the whole design has a well-arranged layers, which can better display personality and taste. The texture of metal is presented by simple lines. The collision of material and color forms an effective sensory discrimination, full of three-dimensional sense.
Patents: Copyrights belong to Qing Dong, 2018.
Team Members: Qing Dong
Jie Chen
Ting Pan
Image Credits: Image #1: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #2: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #3: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #4: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #5: Photographer Ming Chen, YIC BBQ Market, 2018.