Lihpao Plaza Interior de Centru Comercial by Alex Chiang - MAS

Lihpao Plaza Interior de Centru Comercial by Alex Chiang - MAS is a highly esteemed winner of the very prestigious 2020 A' Design Award de Aur in Design Interior Competition Category.

AurInterior· 2020

Lihpao Plaza Interior de Centru Comercial

by Alex Chiang - MAS

Client: Mas

A' Design Award de Aur Winner in Interior Category

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The Design

About Lihpao Plaza Interior de Centru Comercial

Lihpao Plaza este un proiect de design interior pentru un centru comercial realizat în China. Interiorul acoperă 100.000 de metri pătrați pe două niveluri de spații comerciale și zone de restaurante tematice. Șase zone tematice ghidează vizitatorii prin centrul comercial, folosind alei în zigzag, scări și lampioane roșii, jocuri de lumini și umbre cu grilaje de ferestre, cărți combinate cu scări și elemente botanice. Au fost selectate materiale comune pentru a respecta programul de construcție și bugetul. Realitatea virtuală și proiecția interactivă tridimensională formează spații interactive. Amenajarea susține relaxarea, cumpărăturile și divertismentul într-un singur loc.

The Recognition

About the A' Design Award de Aur

Lihpao Plaza Interior de Centru Comercial a câștigat A' Design Award de Aur, o recunoaștere nespus de prestigioasă acordată designurilor de prim rang, minunate și remarcabile. Câștigătorii Aurului sunt creații extrem de inovatoare, vizionare și orbitor de strălucitoare, care reflectă geniul, înțelepciunea și măiestria designerilor lor. Se așteaptă ca Lihpao Plaza Interior de Centru Comercial să fie o invenție foarte lăudată, creatoare de tendințe și monumentală, care oferă o valoare fără precedent. Acest design câștigător al A' Design Award de Aur este un proiect spectaculos și respectat, care aduce mari beneficii și împinge limitele artei, științei, designului și tehnologiei. Lihpao Plaza Interior de Centru Comercial creează sentimente intense de dorință, trezește pasiunea, încurajează creativitatea și fascinează.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The site is on the northwestern corner of the Shanghai Hongqiao Central Business District, close to the open green belt and Hongqiao traffic hub,include Hongqiao airport and railway station.
Lihpao Plaza is a shopping mall with story scenes constructed by Art and technology. From the four major genes of life aesthetics, community service, family growth and innovation and entertainment, the theme of entertainment is to create a new experiential shopping mall.
Dimensions & Packaging: The interior design area of the project totals 100,000 square meters. The six different themes of commercial space, which run through two floors of the ground, are equipped with a corresponding style bathroom, and equipped with a certain proportion of maternal and child rooms, barrier free toilets, vertical lift and multiple escalators. The two floors of B1 and M are commercial retail and theme catering blocks.
Tags: Immersive experience, Urban paradise, Humanities, nature, art, Technology
Production Technology: The main concept of project is based on the combination of art and technology. We choose the normal materials to satisfy the schedule and budget of the construction. With"happiness" as the theme,recreate the Taiwanese theme park of reminiscence by zigzag alleys, stairs and red lanterns. To transform Zen and Kyoto style creates the natural space by light, shadow and window grilles. Using the books and stairs create the cultural market. To create the recreational court by botanic elements and butterflies. Create a interactive smart space through new technologies such as "VR" and "3D interactive projection".
Design Challenge: 1. The project belongs to the commercial design project of China's first-tier cities. How to create a shopping mall fitting the consumption structure of the city, and creating a memorable shopping space .
2. The limitations of the original structure of the existing building, such as low floor height, large beam height, the form of picking holes is not ideal, etc., how to design with the original framework as the guideline to continue the soft and beautiful space intention, showing the theme image of the shopping center that can be remembered.
Research: The site is on the northwestern corner of the Shanghai Hongqiao Central Business District, close to the open green belt and Hongqiao traffic hub(include Hongqiao airport and railway station).
The project location is due to the regional investment strategy of the comprehensive consideration, emphasizes the combination of shopping and interactive experience, through to the regional division to redefine the spirit of the space, in order to increase consumer cognition and memory, is a kind of convenient shopping, entertainment.
Inspiration: From the perspective of modern urban park design, with the breakthrough of the topic space design gimmick to build six characteristics,named by The Feast of jiufen,He Feng Ri Li,Liu Mang Wu,The Secret Garden,The Future World,The Vivid Food Court and so on. From the perspective of each consumer, emphasizes the combination of shopping and spatial experience, to increase consumer's perception of place and memory. Create an experience space that can be perceived, read and remembered by consumers.
Project Duration: The project design was started in April 2017 in Shanghai, China, and was completed in April 2018. The mall was opened in Nanyang, China in October 2019.
Operation Flow: The whole theme boutique business will from life aesthetics, community service, growth, innovation, entertainment four gene family, with the breakthrough of design methods to build multiple high space, creating six characteristic topic space, from planning to the layout of the formats and manuscript design, from the perspective of each consumer, the business line optimization, for commercial center to guide the rational flow of customers, satisfy consumers leisure, shopping and entertainment as a one-stop consumption demand.
Team Members: Design Director:Alex Chiang
Designer:Jing zhang
Designer:Henry Sun
Designer:Jim Zhang
Designer:Wen Lee
Image Credits: #1: Photographer Siye Zhang, The Feast of jiufen, 2019
#2: Photographer Siye Zhang, He Feng Ri Li, 2019
#3: Photographer Siye Zhang, Liu Mang Wu, 2019
#4: Photographer Siye Zhang, The Secret Garden, 2019
#5: Photographer Siye Zhang, The Future World, 2019