Ai Academy Identitate de Brand by Emanuele Grittini is a highly esteemed winner of the very prestigious 2020 A' Design Award de Fier in Design Grafic Competition Category.

FierGrafică· 2020

Ai Academy Identitate de Brand

by Emanuele Grittini

Client: Ai Academy

A' Design Award de Fier Winner in Grafică Category

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Verified Award Winner

Verify Award Status for #100933

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Colors

The Design

About Ai Academy Identitate de Brand

Ai Academy este o identitate de brand creată pentru o companie care activează în domeniul inteligenței artificiale. Logotipul se bazează pe fonturi monospațiate, utilizate frecvent în mediile de programare. Fundalurile transpun natura multidisciplinară a inteligenței artificiale în imagini abstracte, fără a face trimitere directă la tehnologie. Acestea au fost realizate cu tehnici experimentale de amestecare a culorilor, folosind vopsele pe bază de apă, apoi fotografiate și post-procesate. Contrastul dintre logotip și fundaluri păstrează logo-ul clar vizibil. Culorile intense contribuie la recunoaștere în materialele destinate evenimentelor și rețelelor sociale.

The Recognition

About the A' Design Award de Fier

Ai Academy Identitate de Brand a câștigat A' Design Award de Fier, o recunoaștere prestigioasă acordată designurilor bune care îndeplinesc cerințele profesionale și industriale așteptate de la creații bine concepute. Câștigătorii Fierului demonstrează mare pricepere, înaltă specializare, înțelegere de specialitate și capacitate creativă din partea creatorilor lor. Se așteaptă ca Ai Academy Identitate de Brand să fie o creație foarte apreciată, admirată și prețuită, practică și inovatoare. Acest design câștigător al A' Design Award de Fier integrează cele mai bune practici din industrie și are caracteristici tehnice competente îmbinate cu know-how și talent. Pentru acuratețea sa, Ai Academy Identitate de Brand merită respect și este conceput pentru a aduce îmbunătățiri ale calității vieții care ajută la facerea lumii un loc mai bun.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The biggest obstacle has been standing out from the crowd, today there are many startups that deal with artificial intelligence. The first goal was achieved through a design that took into account the fundamental aspects of the brand. The second goal was to visually translate corporate values into abstract concepts.
Dimensions & Packaging: The project was carried out through the use of experimental color mixing techniques with water-based paints, all of which was post-produced to create the backgrounds that characterize the brand identity. The logo and typography have been carefully edited to best blend the abstract aspect with the technological aspect.
Tags: AI, Artificial Intelligence, New Economy, Smart Working, artwork,
Production Technology: for the production of this brand identity, in addition to the classic graphics programs of the Adobe Suite, the following were used for the background: a Canon reflex, Pantoni, Ral paint, rigid cardboard support and photographic equipment such as lights and softboxes.
Design Challenge: The most complex part of the design was to find the right combination between the abstraction and the understanding of what the brand offers as services, while giving the freedom to not have a definitive focal point on the only technological approach dedicated to some areas of the 'artificial intelligence but extending the possible services to a wider range without the need for a new brand idenity.
Research: The design of this brand identity has been designed to amaze, dazzle and differentiate the brand from its competitors, leading it to compete with international companies given the particular and highly appreciated connotation of the brand.
Inspiration: The inspiration for this project is derived from the translation of the concept of "multidisciplinarity of artificial intelligence" related to a fluid and characterizing mood without a necessary reference to technology.
Project Duration: The project started in November 2018 in Milan and finished in April 2019 in Milan.
Operation Flow: The interaction with the brand identity takes place in different phases, first of all through the corporate material that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.