Adore Repackaging Ambalaj pentru Absorbante Igienice by Etereo Pte Ltd

Adore Repackaging Ambalaj pentru Absorbante Igienice by Etereo Pte Ltd is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronz in Design de Ambalaje Competition Category.

BronzAmbalaje· 2020

Adore Repackaging Ambalaj pentru Absorbante Igienice

by Etereo Pte Ltd

Client: Etereo Pte Ltd

A' Design Award de Bronz Winner in Ambalaje Category

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Verified Award Winner
Verify Award Status for #101113

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The Design

About Adore Repackaging Ambalaj pentru Absorbante Igienice

Adore este un design de ambalaj pentru absorbante igienice. Ambalajul folosește un font manuscris ca element principal de design pentru a crea un sentiment de tinerețe și vitalitate. Aspectul este minimalist și plasat pe un fundal simplu, astfel încât atenția este direcționată către tema sănătății feminine. Fiecare pachet este realizat din folie de aluminiu complet sigilată, cu un sistem de închidere reutilizabil, permițând utilizatoarelor să scoată cât au nevoie și să închidă din nou pachetul pentru a proteja absorbantele de germeni și bacterii. Sunt produse trei mărimi, pentru utilizare zilnică, de noapte și ca absorbante pentru zilele cu flux redus.

The Recognition

About the A' Design Award de Bronz

Adore Repackaging Ambalaj pentru Absorbante Igienice a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Adore Repackaging Ambalaj pentru Absorbante Igienice să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Adore Repackaging Ambalaj pentru Absorbante Igienice satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To characterize ADORE, we used Aloja, a handwritten font to recreate a sense of youth and vibrancy. The overall design is minimal against a plain background to draw attention to the product benefits which ADORE wants to focus - feminine health! It is the first in the market to use a loud and fun font as the core design element on the packaging.
Dimensions & Packaging: Pantyliner (Get Comfortable): 120 mm X 23 mm x 70 mm
Day (Happy Days): 105 mm X 25 mm x 82 mm
Night (Sweet Dreams): 155 mm X 31.5 mm x 90 mm
Tags: Sanitary Pads, Repackaging, Rebranding, Females
Production Technology: Every material and component of ADORE Sanitary pads are carefully selected and sourced from Japan, Korea and Malaysia.⁣ The sanitary pads packaging is designed as a fully sealed aluminium packaging with re-sealing ability, with the goal of keeping the sanitary pads germs and bacteria-free. While working on the prototype to ensure that the measurements are workable, we printed the artwork on poster-sized Artcards and folded them into boxes to test on the functionality. After rounds of adjustments and refinements on the designs, we then finalised on the right sizings to fit in the required pads and proceed with mass production.
Design Challenge: The challenge is to design an entirely new look for ADORE while at the same time, maintaining ADORE's strong brand recognition among her loyal customer base.
Research: Started with market research, we surveyed on the trending look and designs that are popular in the female market. From the data that we have collected, we came up with 3 variations of designs to focus on. After rounds of enhancements, we decided to use Typography as the main design element, to keep the design minimalist while at the same time, eyecatching.
Inspiration: We are commissioned by ADORE to recreate a new packaging experience, accompanied by a rebranding strategy to strengthen her brand positioning. ADORE is designed for the modern woman who is independent, professional and confident. ADORE new look is chic in its simplicity and yet functional in its clean design. A survey has been conducted on this group of females, to better understand the preference in design for sanitary packaging.
Project Duration: The project started in November 2018 and was launched in Islandwide in Singapore in April 2019.
Operation Flow: The packaging is a resealable aluminium foil which users are able to take whatever they need and seal it back for future usage. The goal is to keep the hygiene level to the highest standard, preventing the sanitary pads to be contaminated by germs and bacteria.
Team Members: Creative Designer: Kellyn Ho Ying Xian
Creative Director: Wendy Heng Mui Peng