KitKat Chocolatory Designul Interior Comercial de Justin Vinet - Model/ctzn

Lucrarea KitKat Chocolatory Designul Interior Comercial de Justin Vinet - Model/ctzn este un câștigător de mare prestigiu al premiului 2020 A' Design Award de Aur în Categoria de Competiție Design Interior.

AurInterior· 2020

KitKat Chocolatory Designul Interior Comercial

de Justin Vinet - Model/ctzn

Client: Unique Store Fixtures

Câștigător al premiului A' Design Award de Aur în Categoria Interior

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Designul

Despre KitKat Chocolatory Designul Interior Comercial

Reprezentați conceptul și marca generală într-un mod inovator prin designul magazinului, în special pentru piața canadiană și clientela Yorkdale. Folosind experiența unui pop-up anterior și a locațiilor internaționale pentru a inova și regândi întreaga experiență. Creați un magazin ultra-funcțional, care să funcționeze bine pentru un trafic foarte mare, spațiu complex.

Recunoașterea

Despre A' Design Award de Aur

KitKat Chocolatory Designul Interior Comercial a câștigat A' Design Award de Aur, o recunoaștere nespus de prestigioasă acordată designurilor de prim rang, minunate și remarcabile. Câștigătorii Aurului sunt creații extrem de inovatoare, vizionare și orbitor de strălucitoare, care reflectă geniul, înțelepciunea și măiestria designerilor lor. Se așteaptă ca KitKat Chocolatory Designul Interior Comercial să fie o invenție foarte lăudată, creatoare de tendințe și monumentală, care oferă o valoare fără precedent. Acest design câștigător al A' Design Award de Aur este un proiect spectaculos și respectat, care aduce mari beneficii și împinge limitele artei, științei, designului și tehnologiei. KitKat Chocolatory Designul Interior Comercial creează sentimente intense de dorință, trezește pasiunea, încurajează creativitatea și fascinează.

În Spatele Designului

Dosar de Presă

Credite, membri ai echipei și detalii tehnice furnizate de designer.

Proprietăți Unice: Represent the new concept & overall brand in a innovative way through the design of the store, specifically for the Canadian market and Yorkdale Clientele.
Using the experience of a previous pop up and international locations to innovate and rethink the entire experience and program of the operation.
Create a ultra-functional store, both in the FOH & BOH, that would work well for a very high traffic, programmatically complicated space.
Etichete: pop-up, interactive, branding, experience, flagship,
Tehnologie de Producție: The success rested upon execution and coordination of 60 custom millwork pieces. On our end, utilizing software for design development, rendering, and drawing execution, we worked through design stages rapidly, parallel pathing to expedite the process in a tight timeline. This subtle representation comes in the execution of the floor tiles, the floor inlayed messaging, custom lighting. This was to have the store resonate with the brand and have customers psychological associations be subliminal and intriguing.
Provocare de Design: It was challenging to determine best methods to appeal to multiple demographics and stay true to brand while creating a fun experience.
The tight timeline was a hurdle but in this case because of intricate design many interrelated parts, called for coordination. There are design guidelines the needed to be followed that created additional criteria outside of standard building codes and guidelines of a project not in a mall.
The small space size added a hurdle, in the small setting all trades had to work over each other at any moment during construction.
Cercetare: All research was utilized from the pop-up conducted the previous year along with the insights gained from the various locations in other markets, most notably the Australian location. There was also a lot of insight gained from the information provided by the mall.
This research enabled us to understand the real-world requirements for the various functions of the store and to ensure that the space could be maximized.
Inspirație: For Kitkat Chocolatory we were approached with the design opportunity to create the first permanent North American location. Our design concept was centered around ideas of a Chef Table and Maker Studio to ensure that the result would not only be beautiful, engaging, and interactive but would work well for the malls target and existing clientele. Technical for the project was from our extensive combined operational experience at Modelctzn in tandem with knowledge from Nestles previous popup.
Durata Proiectului: The project began February 12th 2019 and finished on November 14th 2019 in Yorkdale Shopping Centre.
Flux Operațional: The primary focus is the customer can come in and customize a Create Your Break Kitkat bar. They do this by choosing a chocolate base, choosing various inclusions, and customizing a message for the packaging. The second interaction is core to the Chef Table concept and takes place at a purpose-built area in the open kitchen section of the retail experience. The third interaction takes place as a more standard retail experience where the customer can purchase pre-made Kitkat bars and associated merchandise.
Brevete: Copyrights belong to Nestle, 1911
Membrii Echipei: Design: Justin Vinet
Branding: Patricia Tay
Architecture: Steven Fong
Builder: Nilton Tavares
Millwork: Ferro Corrente
Flipboard: Jeff Nowak
Stone: Liz Margles
Lighting: Kate MacNeill
Signage: Simon Ho
Flooring: Raffaele Calafati
Furniture: Jared
Credite Imagini: Photographer: One Method, 2019