Winter Navel Pachetul Portocaliu by Chao Xu

Winter Navel Pachetul Portocaliu by Chao Xu is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronz in Design de Ambalaje Competition Category.

BronzAmbalaje· 2020

Winter Navel Pachetul Portocaliu

by Chao Xu

Client: Caixiao Tian agricultural development pty ltd

A' Design Award de Bronz Winner in Ambalaje Category

12,608

Verified Award Winner

Verify Award Status for #101508

View at A' Design Award Press Release Award Badge

Colors

The Design

About Winter Navel Pachetul Portocaliu

Proiectul este de a promova portocalul, numit naval de iarnă, produs dintr-o fermă ecologică. Pachetul include două dimensiuni de cutii de carton, card de informații, plic pentru coajă de portocală. Navalul de iarnă nu poate fi ales decât după botezul celor patru anotimpuri. Provocarea proiectului este de a ilustra semnificația rutinei de creștere alungită și a formei diferite a unui portocal pe parcursul a patru sezoane pe pachet. Echipa de proiectare a venit cu un desen care a fost inspirat din povestea jack și beanstalk. Accentuează noțiunea de armonie între natură și omenire.

The Recognition

About the A' Design Award de Bronz

Winter Navel Pachetul Portocaliu a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Winter Navel Pachetul Portocaliu să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Winter Navel Pachetul Portocaliu satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design is to promote the orange, named winter naval, produced from an organic farm in southern china. the package includes two sizes of cardboard boxes, information cards, envelopes for orange peelers and the protection sheets for oranges.
Dimensions & Packaging: this package design was manufactured in two different sizes:
1. 5kg pack, 360mm x 263mm x 141mm
2. gift pack, 260mm x 260mm x 80mm
Tags: package design, food package, fruit package, hand drawing
Production Technology: the illustration on the package was hand drawn with watercolor and color pencils, then scanned into photoshop to future modification. it then combine with pattern and logo generated by computer.
Design Challenge: Rather than using simple computer drawing for the package, we choose to use hand drawing to demonstrate the spirit of craftsman. the winter naval orange can only be picked after the baptism of the four seasons, client asked to promote this feature to customers through package design, that's why we use hand drawing and illustrate different form of orange tree through four seasons.
Research: we did research on how winter navel grow in different seasons and what does an orange tree looks like during various stage. meanwhile we studied watercolor drawing techniques in order to produce vivid image for package design.
Inspiration: Our aim is to illustrate the significance of winter navel's elongated growth routine and the prosperous state of the farm. To redefine the traditional appearance of agricultural products, the design is created with vibrant energy in response to the taste to younger generations. The twisted and intertwine stems of an orange tree depicted in four seasons is inspired by the tale of jack and the beanstalk. It suggests a powerful growth of the orchard, and emphases harmony between nature and mankind.
Project Duration: The project started in June 2019 in Hangzhou and finished in July 2019 in Hangzhou, and was manufactured in Guangzhou in August 2019.
Operation Flow: we use watercolor as main tool to illustrate the growth process of winter navel. we also demonstrate the beauty of farmland scenery.
Team Members: Creative director: Chao Xu
Watercolor illustration: Mohan Ni
Graphic design: Chao Xu