Women of Wonder University Identitate de Brand by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronz in Design Grafic Competition Category.

BronzGrafică· 2020

Women of Wonder University Identitate de Brand

by Salvita Bingelyte

Client: Salvita Design

A' Design Award de Bronz Winner in Grafică Category

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Verified Award Winner

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Colors

The Design

About Women of Wonder University Identitate de Brand

Women of Wonder University este o identitate de brand creată pentru un curs de douăsprezece săptămâni care pregătește femeile pentru echilibrul dintre viitoarea carieră și viață personală. Identitatea unește primele litere din Women of Wonder în cuvântul scurt WoW, redat cu litere îngroșate. Roz simbolizează feminitatea și oportunitatea, albastru deschis reprezintă deschiderea și perspectiva, iar albastru închis exprimă încrederea și cunoașterea. Logo-ul colorat este utilizat pe fundaluri albe, în timp ce un logo alb este folosit pe fundaluri vii. Designul conferă platformei o vizibilitate și o energie deosebite.

The Recognition

About the A' Design Award de Bronz

Women of Wonder University Identitate de Brand a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Women of Wonder University Identitate de Brand să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Women of Wonder University Identitate de Brand satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: WoW University is a twelve week course offered through an innovative platform, packed with theory and practice to help every woman get started in her life long journey so they can be an even bigger WoW. The courses consist of practical and theoretical lessons about creativity, self discovery, collaboration and the realization of ideas, both online and at the university. These are key soft skills that will be more important than technical skills for a successful career in the future.
Dimensions & Packaging: The colored logo can be used on a white background, while bright backgrounds are best highlighted with a white logo.
Tags: University, women, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Production Technology: I opted to use bright colors. Pink symbolizes femininity and opportunity, light blue represents openness and perspective, and dark blue symbolizes trust and knowledge.
Design Challenge: To create a logo for a future women university that would stand apart from the regular universities.
Research: Inspired by women power, I created a modern, stylish and catchy university logotype. The bold, colorful and vivid style sets WoW University apart from other brands.
Inspiration: The Women of Wonder University is an innovative science platform designed to prepare women for future work, life balance. Gender inequality is growing and WoW wants women to grow and feel confident about their future. Professionals, professors, mentors and lifelong learning enthusiasts come together to share everything they know with students, the women of the future.
Project Duration: Started in November 2019 and finished December 2019 in Vilnius, Lithuania.
Operation Flow: I created a new logo and brand identity for the Women of Wonder University. The goal was to appeal to a new generation of women who are too busy to attend a full time university. The first letters of Women of Wonder are joined together to create a nice and powerful word abbreviation, WoW. With a strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Image Credits: Copywriter Erin Hope Stevens