2019 Admissions Welcome Package DGUT Cutie Cadou de Bun Venit pentru Studenți by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronz in Design de Ambalaje Competition Category.
BronzAmbalaje· 2021
2019 Admissions Welcome Package DGUT Cutie Cadou de Bun Venit pentru Studenți
by Ruikang Xie
Client: Xiexie Design
A' Design Award de Bronz Winner in Ambalaje Category
Verified Award Winner
Verify Award Status for #102057The Design
About 2019 Admissions Welcome Package DGUT Cutie Cadou de Bun Venit pentru Studenți
Pachetul de Bun Venit pentru Admiterea din 2019 este o cutie cadou pregătită pentru noii studenți universitari din Dongguan, China. Designul finalizează o serie vizuală de trei ani bazată pe creșterea naturală, evoluând de la semănare și înflorire până la fructificare. Litchi-ul roșu din Lingnan este folosit ca motiv central, iar partea laterală a deschiderii cutiei este decupată prin ștanțare într-o formă de litchi golit. O carte poștală din lemn este gravată cu laser și poate fi pliată într-un pandantiv tridimensional în formă de litchi. Cutia conține scrisori, o geantă din pânză, o hartă a siturilor revoluționare locale, insigne, autocolante și permise.
The Recognition
About the A' Design Award de Bronz
2019 Admissions Welcome Package DGUT Cutie Cadou de Bun Venit pentru Studenți a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca 2019 Admissions Welcome Package DGUT Cutie Cadou de Bun Venit pentru Studenți să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. 2019 Admissions Welcome Package DGUT Cutie Cadou de Bun Venit pentru Studenți satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The visual concept of the departure gift boxes for three consecutive years is based on the natural growth law, which are sowing, flowering and fruiting, respectively. Therefore, the gift box in the third year adopts the litchi fruit, a specialty of Dongguan, Guangdong, China, as the core pattern.
- Tags
- Gift box, freshman, inspirational, humanities, cultural and creative packaging
- Production Technology
- The whole design adopts lychee fruit pattern as decoration, which has manifested in the unused place. The lateral side of the box opening is die-cut with hollow out lychee pattern. It is partly hidden and partly visible. The wooden postcard is engraved with inspirational pattern by laser, which can be taken down, crossed into three dimensional lychee pattern, and used as a pendant.
- Design Challenge
- The visual concepts of admission letters for the first two years are sowing youth and flowering future. As for the departure gift box for the third year, the biggest issue to find a right visual concept to continue the vision of first two years. It should also echo the coming 70th anniversary of National Day in China while maintaining the overall tone of youthful vitality and humanistic thought.
- Research
- The original admission letter for university was just a piece of paper. Whereas, we expects the design to be systematic and consistent, and to integrate more details of humanistic care. Therefore, we have thoughtfully compiled a Patriotic Inspirational Map to introduce the representative red revolution bases in Dongguan with pictures and texts, QR code positioning and map tagging, so as to achieve the readable, visible and accessible purposes.
- Inspiration
- The gift box of admission letter for 2019 new students of Dongguan University of Technology adopts the red Lingnan lychee as the core pattern. Each lychee is a smiling face welcoming students to Dongguan. Lychee in Chinese pronounces like Lizhi which means to encourage the young people of the new era to be patriotic, inspirational, truth-pursuing and practical, and to unite and revitalize China.
- Project Duration
- Started in July 2019, completed in September, completed in Dongguan, China
- Operation Flow
- The gift box contains letters and gifts for new students. The oneshouldered canvas bag records an atlas of the red revolutionary tourism attractions here. Students can learn about those scenic spots following the introductions and routes provided by the atlas. There are also badges, stickers, postcards, vehicle passes, etc. inside.
- Image Credits
- Image #1-5 Zhang Jingwen
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