2030 Messaging Gift Card Cadou 2030 Messaging Gift by Tist

2030 Messaging Gift Card Cadou 2030 Messaging Gift by Tist is a highly esteemed winner of the very prestigious 2020 A' Design Award de Fier in Design de Articole Cadou Competition Category.

FierArticole Cadou· 2020

2030 Messaging Gift Card Cadou 2030 Messaging Gift

by Tist

Client: Tist

A' Design Award de Fier Winner in Articole Cadou Category

28,471

Verified Award Winner

Verify Award Status for #102099

View at A' Design Award Press Release Award Badge

Colors

The Design

About 2030 Messaging Gift Card Cadou 2030 Messaging Gift

Book Text: 2030 Messaging Gift este o serie de carduri cadou concepute pentru consumatorii din generația de douăzeci și treizeci de ani. Cardurile pot fi utilizate în toate magazinele unei companii globale de lifestyle. Fiecare card poartă un mesaj scurt de încurajare, apreciere, alinare sau felicitare, scris în cuvinte familiare acestei categorii de vârstă. Au fost realizate zece tipuri, fiecare având dimensiunea de 50 pe 90 de milimetri. Culori și materiale diferite au fost suprapuse în straturi pentru a conferi suprafeței cardului un efect tridimensional. Cardurile permit oamenilor să trimită un mesaj și să îl păstreze ca pe al lor.

The Recognition

About the A' Design Award de Fier

2030 Messaging Gift Card Cadou 2030 Messaging Gift a câștigat A' Design Award de Fier, o recunoaștere prestigioasă acordată designurilor bune care îndeplinesc cerințele profesionale și industriale așteptate de la creații bine concepute. Câștigătorii Fierului demonstrează mare pricepere, înaltă specializare, înțelegere de specialitate și capacitate creativă din partea creatorilor lor. Se așteaptă ca 2030 Messaging Gift Card Cadou 2030 Messaging Gift să fie o creație foarte apreciată, admirată și prețuită, practică și inovatoare. Acest design câștigător al A' Design Award de Fier integrează cele mai bune practici din industrie și are caracteristici tehnice competente îmbinate cu know-how și talent. Pentru acuratețea sa, 2030 Messaging Gift Card Cadou 2030 Messaging Gift merită respect și este conceput pentru a aduce îmbunătățiri ale calității vieții care ajută la facerea lumii un loc mai bun.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Aiming at the generations in their 20s and 30s who are sensitive to trends, we created a gift card that can be used by all brands of CJ, a global lifestyle company. By applying a text and a design that consumers can relate to as a means of expressing oneself and a medium of conveying one’s heart, a series of cards with a message only for the generations in their 20s and 30s was released. We tried to provide the pleasure of various choices and increased the scalability of the project by linking with campaign goods. The intention of the campaign was conveyed.
Dimensions & Packaging: 50mm*90mm0.03mm / 10 types
Tags: Card, Message
Production Technology: Based on the idea that the production method of plastic cards in general is focused on layering colors on a thin plate, different colors and materials were layered to show the three-dimensional effect on the surface of the card. By utilizing colors with the sense of space, it was possible to finish the surface of the illustration with strong color arrangements luxuriously.
Design Challenge: Choosing a message appealing to the generations in their 20s and 30s was a real challenge. Studying messages was not difficult at all. However, selecting a message that would meet the public standards as a commercial gift card and applying a design that would metaphorically express the message was an important research subject and starting point of the project.
Research: We selected as many consumers as possible and collected their messages that they would like to hear or want to deliver, both on and offline. Based on the researched messages, we studied consumer preference as well as design suitability, and tried a test design for each message. Internal evaluation groups were used to identify preferences of test designs. As the project decided to accommodate the public's preferences as well as the absolute standards of design, it was judged and carried out by the public's standards in all aspects of message selection and design progress. The project for sympathy was able to be spread as the cultural phenomena by winning various public response thanks to the way of project progress.
Inspiration: The project of gift cards, that are commonly used by the generations in their 20s and 30s, was inspired by their culture and lifestyle. Not only did the gift cards have their own stories and messages, but the motives were also based that the level of empathy would be the standard of generation. Messages of encouragement, praise, comfort, and congratulation in their own terms had resonated with the generations in their 20s and 30s.
Project Duration: May ~ December, 2018, All brand stores of CJ Group in Korea
Operation Flow: Positioning focused on the main consumer segments had a positive impact on the overall consumer who had a preference for the target group, besides the target group. By delivering the message they want to share or possessing the message they want to hear with the message card, consumers puts their own stories on the message card and owned them.
Team Members: TIST, Client : CJ