Sense of Forest Supermarket-Ul De Parfumerie by Dmitry Pozarenko

Sense of Forest Supermarket-Ul De Parfumerie by Dmitry Pozarenko is a highly esteemed winner of the very prestigious 2020 A' Design Award de Argint in Design Interior Competition Category.

ArgintInterior· 2020

Sense of Forest Supermarket-Ul De Parfumerie

by Dmitry Pozarenko

Client: Gold Apple

A' Design Award de Argint Winner in Interior Category

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Colors

The Design

About Sense of Forest Supermarket-Ul De Parfumerie

Imaginea unei păduri translucide de iarnă a devenit inspirația acestui proiect. Abundența de texturi din lemn natural și granit cufundă privitorul într-un flux de impresii plastice și vizuale ale semnelor naturii. Tipul industrial de echipamente este înmuiat de culorile de cupru roșu și verde oxidat. Magazinul este un loc de atracție și comunicare pentru mai mult de 2000 de persoane zilnic.

The Recognition

About the A' Design Award de Argint

Sense of Forest Supermarket-Ul De Parfumerie a câștigat A' Design Award de Argint, o recunoaștere extraordinar de prestigioasă acordată designurilor de top, superbe și impresionante. Câștigătorii Argintului sunt lucrări extraordinar de strălucite și extrem de creative, care ilustrează expertiza, talentul și perspicacitatea remarcabile ale designerilor lor. Se așteaptă ca Sense of Forest Supermarket-Ul De Parfumerie să fie o lucrare minunată, de referință, remarcabil de profesionistă și profund inovatoare. Acest design câștigător al A' Design Award de Argint este o invenție foarte notabilă și admirată, care aduce beneficii și împinge limitele artei, științei, designului și tehnologiei. Sense of Forest Supermarket-Ul De Parfumerie este o creație extrem de invidiată, care trezește dorințe, aduce sentimente pozitive și stârnește uimire și mirare.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The suspended ceiling consists of two gratings, covered with natural ash veneer, offset from each other by 6 degrees and hanging at different heights. Round columns in a wooden lath pierce the ceiling like tree trunks pierce the crown. The cash desk area made of natural granite extends with two broken lines into the depth of space. Onyx and granite countertops, five-meter slabs of African wood saturate the space with the sounding of natural textures.
Dimensions & Packaging: The total area is 1238 sq.m.
Tags: interior design, retail space, metal, stone, wood, nature
Production Technology: Main construction materials: hot-rolled steel, tinted stainless steel, granite, onyx, ash, African wood
Design Challenge: The aim of the project is to create an environment that immerses the viewer in a stream of plastic and visual impressions of the signs of nature. The industrial type of equipment made of hot-rolled steel of different sections is softened by the abundance of textures of natural wood, which defines an associative series of natural rather than industrial landscapes.
Research: The signs of nature, which became the basis of this project, were intended to soften the urban intensity of the environment and make the store a place for a pleasant pastime and relaxation.
Inspiration: The winter crowns of larch trees, forming a translucent arch of many intersecting branches, the columns of trunks lifting these crowns, were the inspiration for this project and became the main idea of the structure of the suspended ceiling.
Project Duration: The store is located in the business center of Moscow. The project was completed in 2018.
Operation Flow: The store is a place of attraction and communication for more than 2000 people daily. Presentations of new products in the field of perfumery and cosmetics, master classes of famous makeup artists are held here. Make-up artists and cosmetologists share their professional skills, train, put on makeup and just talk with customers.
Team Members: Lead Architect: Dmitry Pozarenko
Associate Architect: Elena Lotoshnikova
Image Credits: All images: photographer Mick Pomortsev, 2019.