Pizzamax Identitate de Brand by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronz in Design Grafic Competition Category.

BronzGrafică· 2020

Pizzamax Identitate de Brand

by Salvita Bingelyte

Client: Salvita Design

A' Design Award de Bronz Winner in Grafică Category

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Colors

The Design

About Pizzamax Identitate de Brand

Pizzamax este o identitate de brand pentru un mic lanț de restaurante de pizza din Lituania. Identitatea anterioară combina mai multe stiluri grafice și oferea clienților un sentiment redus de brand. Redesignul folosește un logo simplificat cu roșu, negru și alb, culori asociate cu pizza italienească clasică. Cuvintele pizza și max sunt plasate pe părți diferite ale cărților de vizită și cutiilor de pizza. Literele M și X au capete curbate care sugerează brutari care cară pizza cu brațele întinse. Identitatea este aplicată pe cărți de vizită, hârtie cu antet, cutii de pizza și îmbrăcăminte.

The Recognition

About the A' Design Award de Bronz

Pizzamax Identitate de Brand a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Pizzamax Identitate de Brand să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Pizzamax Identitate de Brand satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.
Dimensions & Packaging: I created business cards, letterhead, pizza box and clothing branding.
Tags: Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Production Technology: I opted to use classic colors on white and black backgrounds.
Design Challenge: The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.
Research: With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Inspiration: Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.
Project Duration: Started in June 2019 and finished October 2019 in Vilnius, Lithuania.
Operation Flow: The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.
Image Credits: Copywriter Erin Hope Stevens