Portugal Vineyards Spațiul De Vânzare Cu Amănuntul by Ricardo Porto Ferreira

Portugal Vineyards Spațiul De Vânzare Cu Amănuntul by Ricardo Porto Ferreira is a highly esteemed winner of the very prestigious 2020 A' Design Award de Aur in Design Interior Competition Category.

AurInterior· 2020

Portugal Vineyards Spațiul De Vânzare Cu Amănuntul

by Ricardo Porto Ferreira

Client: Porto Architects

A' Design Award de Aur Winner in Interior Category

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The Design

About Portugal Vineyards Spațiul De Vânzare Cu Amănuntul

Magazinul de concept de vii din Portugalia este primul magazin fizic al companiei online de vinuri specializate. Situat în vecinătatea sediului companiei, orientat spre stradă și ocupând 90m2, magazinul este format dintr-un plan deschis, fără partiții. Interiorul este un spațiu alb orbitor și minim cu circulație circulară - o pânză albă pentru ca vinul portughez să strălucească și să fie afișat. Rafturile sunt sculptate din pereți, cu referire la terasele de vin, cu o experiență de vânzare cu amănuntul de 360 de grade, fără contor.

The Recognition

About the A' Design Award de Aur

Portugal Vineyards Spațiul De Vânzare Cu Amănuntul a câștigat A' Design Award de Aur, o recunoaștere nespus de prestigioasă acordată designurilor de prim rang, minunate și remarcabile. Câștigătorii Aurului sunt creații extrem de inovatoare, vizionare și orbitor de strălucitoare, care reflectă geniul, înțelepciunea și măiestria designerilor lor. Se așteaptă ca Portugal Vineyards Spațiul De Vânzare Cu Amănuntul să fie o invenție foarte lăudată, creatoare de tendințe și monumentală, care oferă o valoare fără precedent. Acest design câștigător al A' Design Award de Aur este un proiect spectaculos și respectat, care aduce mari beneficii și împinge limitele artei, științei, designului și tehnologiei. Portugal Vineyards Spațiul De Vânzare Cu Amănuntul creează sentimente intense de dorință, trezește pasiunea, încurajează creativitatea și fascinează.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A white canvas for the Portuguese wine to shine and be displayed. The interior is a blindingly white and minimal space with circular circulation. The shelves are carved out of the walls in reference to the wine terraces on a 360 degrees immersive retail experience with no counter. A retail space where staff are on the client side, suggesting, promoting and serving.
Dimensions & Packaging: Knauf, drywall system; Marilina, epoxy floor; Cin, paint; Ezpeleta, chairs; Lumit, lighting; Charme Versatil, fit-out.
Tags: Portugal Vineyards, terraces, curved walls, white space, minimal interiors
Production Technology: The curving walls are made of a gypsum board supported by a metal frame and the shelves are engineered wood supported in the same structure. The color is an element of the wine tasting process. After taking the decision to have a bright space we found that the RAL 9003 is the recommended color to be used as a background when observing the aging wine in the wine tasting events. It made sense to us to apply it to our concept as retail is all about the exhibition.
Design Challenge: The creative challenge of this project was to find that a circle plan could be the best answer for a squared existing space. Facing a squared plan, a cornered entrance and a secondary access we found our answer in the use of geometry. The displays are carved out of the walls in reference to the vineyard terraces in a circular shape that fills the customer field of view sensitively with indirect lighting and the sharp contrast between the product and the space.
Research: The initial challenges behind the space were to find the answers through geometry, to allow enough footfall to have the 600 references the clients intended to display, the design should allow the space to be used as a venue for suppliers presentations and to have an area for wine tasting. These requirements were answered through the definition of a radious that allowed the inner circle to gather about 50 people; three levels of terraces where all the bottles rest and a loop circulation that would be broken by the access points.
Inspiration: The traditional references to dark cellars and wood materials had to be completely disregarded. Out of this brief we immediately interpreter the need for light and an open plan. Also, while designing a retail space, where emotions tend to be rationalised and as a designer, we work to find solutions beyond the existing condition.
Project Duration: The project duration was from April to September 2019.
Operation Flow: Space with very linear, clear and open circulation where the staff is placed in center stage. From the moment clients enter the space they are accompanied side-by-side, with no counters, shelves or walls dividing or separating them from the staff members.
Patents: Copyrights belong to Porto Architects, 2019
Team Members: Ricardo Porto Ferreira
Image Credits: #1: Photographer Ivo Tavares Studio