Breath Serie de Postere by Na An is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronz in Design Grafic Competition Category.

BronzGrafică· 2020

Breath Serie de Postere

by Na An

Client: Luxun Academy Of Fine Arts

A' Design Award de Bronz Winner in Grafică Category

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Verified Award Winner

Verify Award Status for #103564

View at A' Design Award Press Release Award Badge

Colors

The Design

About Breath Serie de Postere

Breath este o serie de postere create pentru a încuraja conștientizarea sănătății publice în timpul pandemiei de COVID-19. Posterele folosesc forme pozitive și negative, combinând profilul lateral al unei fețe cu marginea unei măști. Contururile comune sugerează o relație simbiotică între respirație și protecție. Alte elemente, precum cerul, orașul, inima și bătăile inimii, extind tema către comunitate și unitate. Grafica este desenată manual și prelucrată cu ajutorul unui software de editare a imaginilor. Fiecare poster are dimensiunea de 700 pe 1000 de milimetri.

The Recognition

About the A' Design Award de Bronz

Breath Serie de Postere a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Breath Serie de Postere să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Breath Serie de Postere satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The posters mainly use the method of positive and negative shapes in the graphic design, combine the side face of person with the edge of masks, it suggests a symbiotic relationship between breathing and masks. The main figure is combined with graphic elements such as people, sky, city, heart and heartbeat, from three levels of symbiosis, the sky, with one heart, it causes people to think about relationship among prevention, confidence, community, unity.
Dimensions & Packaging: 700 mm x 1000 mm.
The posters are now used on Web pages, WeChat and Apps, will be used in print media, magazines, digital media and Motion Graphics in the future.
Tags: Mask, person, side face, symbiosis, sky, heart, positive and negative shape
Production Technology: The works used hand-drawn graphics, and were designed and produced by Adobe Photoshop software.
Design Challenge: How to use graphics, a borderless language, to enhance people's confidence and courage, and use scientific methods against the virus. Masks, face, buildings, city, heart, heartbeat and so on, the combination of the shapes makes people think about the community for mankind and the importance of trust and unity from the perspective of history and society.
Research: Research Objectives: Called on people to protect themselves scientifically, have conviction in winning the battle against COVID-19, and make continuous efforts in fighting the epidemic. Methodology: Use positive and negative shapes and combination of gradient in graphic design.
Inspiration: The epidemic of COVID 19 inspired me to design a series of posters, the inspiration comes from masks and faces, Masks are the most effective and convenient way to prevent the spread of the virus. Now, the world has become such a indivisible community for mankind. We breathe together and share the same fate. We are confident that with the concerted efforts of the global community, fight against COVID 19, publicize epidemic prevention knowledge, and advocate the harmonious symbiosis between man and man.
Project Duration: The project finished in February 2020 in China, and has been exhibited in three exhibitions of public service advertising contest, from February 2020 to today.
Operation Flow: This series of posters can be expanded in different Spaces. On two-dimensional, they can extend to a book or a logo by adding content, such as pictures and information that people united in their fight against viruses. In three dimensions, through the use of materials, they can be transformed into interactive three-dimensional posters or installation art. In realm of time, they can be designed as motion graphic.