Vitartissimi Natural Fragrance Ambalaj pentru Lumânări by Suzhou SoFeng Culture Media Co., Ltd. is a highly esteemed winner of the very prestigious 2020 A' Design Award de Fier in Design de Ambalaje Competition Category.
FierAmbalaje· 2020
Vitartissimi Natural Fragrance Ambalaj pentru Lumânări
by Suzhou SoFeng Culture Media Co., Ltd.
Client: Vitartissimi
A' Design Award de Fier Winner in Ambalaje Category
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- Verified Award Winner
- Verify Award Status for #104584
The Design
About Vitartissimi Natural Fragrance Ambalaj pentru Lumânări
Vitartissimi Natural Fragrance este un ambalaj creat pentru o gamă de lumânări din uleiuri esențiale naturale. Designul combină o cutie albă cu o bandă de hârtie. Cutia nu conține imprimeuri, ci doar un logo și un slogan gofrate, în timp ce toate informațiile despre produs sunt plasate pe bandă. Suprafața albă simplă permite reutilizarea cutiei pentru depozitare acasă, reducând astfel deșeurile. Hârtia este certificată și finisată printr-un proces de ștanțare la cald. Forma cubică are dimensiunile de 82 pe 82 pe 100 de milimetri și economisește spațiu în timpul transportului.
The Recognition
About the A' Design Award de Fier
Vitartissimi Natural Fragrance Ambalaj pentru Lumânări a câștigat A' Design Award de Fier, o recunoaștere prestigioasă acordată designurilor bune care îndeplinesc cerințele profesionale și industriale așteptate de la creații bine concepute. Câștigătorii Fierului demonstrează mare pricepere, înaltă specializare, înțelegere de specialitate și capacitate creativă din partea creatorilor lor. Se așteaptă ca Vitartissimi Natural Fragrance Ambalaj pentru Lumânări să fie o creație foarte apreciată, admirată și prețuită, practică și inovatoare. Acest design câștigător al A' Design Award de Fier integrează cele mai bune practici din industrie și are caracteristici tehnice competente îmbinate cu know-how și talent. Pentru acuratețea sa, Vitartissimi Natural Fragrance Ambalaj pentru Lumânări merită respect și este conceput pentru a aduce îmbunătățiri ale calității vieții care ajută la facerea lumii un loc mai bun.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Thinking about the recycling, the packaging is in simple form. The box is without any prints but the uncolored logo and slogan, for reusing the box to do storage. We chose high quality materials which conform to FSC, to promote its social responsibility.
The fragrance is a very personal perception for different audience, so we remain the packaging in white color to make more space to imagine, and it will give softly impact by sense of smell after a smooth vision and touching. - Dimensions & Packaging
- Dimensions:Width 82mm x Depth 82mm x Height 100mm
Techincal:Bronzing Process - Tags
- Package, Aromatherapy, Candle, Nature, Life
- Production Technology
- A packaging with “no color”, will give a impact when they show in a store, they are different from the others which are covered by so much prints or colors. The no color papers are cheaper than color papers in equal quality. With simple structure, it will realize its function of packaging as directive as possible. It’s easy to do transport, cubes help to save space and not easy to be flattened when they will be packed togather.
- Design Challenge
- The design is conbined with a white box and a bellyband. The whole packaging is in white color, mostly used holi stamping and gold stamping. Follow the thinking of “less is more”，and with the branding idea， we remain the packaging in white color to make more space for imagination, and it will give softly impact by sense of smell after a smooth vision and touching.
- Research
- The box is designed uncolored logo and slogan in embossing, all the information of product are printed and pressed in bellyband, for reusing the box to do storage later. We are thinking more about the quality of this box, and make it not only like a packaging, but also a product, which could be used at home with simple aesthetics，it will make less waste and in order to lead the clients to use less of plastic boxes.
- Inspiration
- VITARTISSIMI is a natural and artistic lifestyle brand. The packaging is designed for the line of nature essential oil fragrance candle. The candles are handmade and 100% pure, thus, to share its health benefits. The design of packaging is based on market of natural product, to make it closer to fans of naturalism, also, to promote culture of brand in peace and quality lifestyle.
- Project Duration
- The project started in April 2019 in Florence, Italy and finished in December 2019 in Suzhou, China.
- Operation Flow
- This package uses artistic paper with excellent feel and hot stamping technology, which directly expresses the characteristics of VITARTISSIMI Natural Fragrance: nature and fragrance.
- Patents
- Copyrights belong to Suzhou SoFeng Culture Media Co.,Ltd. 2019
- Team Members
- Lu Jiayi, Art Director
Sha Feng, Creative Director - Image Credits
- Photographer by Lu Jiayi
Images by Sha Feng and Lu Jiayi, 2019
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