Argint Interior · 2020
Heaven Gaia Interiorul unui magazin de modă
by Zhenhua Luo, Gongpu Zhao and Yanli Zhang
- A' Design Award de Argint 2020 in Interior
- CLIENT: Heaven Gaia
- Estimated Number of Design Views: 45,772
- Verification code 7A919344FD · Verify this award
Colors
About Heaven Gaia Interiorul unui magazin de modă
Heaven Gaia este interiorul unui magazin flagship proiectat pentru un brand de modă de lux în districtul artistic din Beijing. Magazinul se întinde pe 800 de metri pătrați și oferă croitorie la comandă și selecție de ținute. O scară în spirală din hol permite spațiului să treacă din modul de vânzare în modul de spectacol, astfel încât mișcarea pe scări poate deveni parte dintr-un show de tip catwalk. Lemnul și apa sunt folosite ca teme principale. Apa este simulată prin tehnologie digitală, iar cascada formează un fundal pentru vestimentație. Două vitrine leagă interiorul de exterior.
About the A' Design Award de Argint
Heaven Gaia Interiorul unui magazin de modă a câștigat A' Design Award de Argint, o recunoaștere extraordinar de prestigioasă acordată designurilor de top, superbe și impresionante. Câștigătorii Argintului sunt lucrări extraordinar de strălucite și extrem de creative, care ilustrează expertiza, talentul și perspicacitatea remarcabile ale designerilor lor. Se așteaptă ca Heaven Gaia Interiorul unui magazin de modă să fie o lucrare minunată, de referință, remarcabil de profesionistă și profund inovatoare. Acest design câștigător al A' Design Award de Argint este o invenție foarte notabilă și admirată, care aduce beneficii și împinge limitele artei, științei, designului și tehnologiei. Heaven Gaia Interiorul unui magazin de modă este o creație extrem de invidiată, care trezește dorințe, aduce sentimente pozitive și stârnește uimire și mirare.
Press Kit
- Unique Properties
- Heaven Gaia, is a luxury fashion brand founded by Xiong which has been extremely active worldwide in recent years. Because of Ms Xiur’s unique characteristics and the rapid development of Gaia, the sales space needs to be carefully reflective of her art. Grace and power can be felt when communicated with Ms Xiur. Her talent and diligence in fashion, and the daily service she offers to celebrities are reminiscent of fashion masters of a past era. The experience here should be made pleasant.
- Dimensions & Packaging
- 800 sqm
- Tags
- shift from sales to show mode, a tribute to the designer Coco Chanel,reminiscent of fashion masters of a past era, "waterfall" serves as a background for the clothing
- Production Technology
- digital simulation of wave, cast concret, CNC
- Design Challenge
- I can feel both grace and power when I communicate with Ms Xiur. Her talent and diligence in fashion, and the daily service she offers to celebrities are reminiscent of fashion masters of a past era. How can this space be made classic? Secondly, the process of bespoke dressmaking and selecting outfits is time consuming. How can this experience be made pleasant?
- Research
- This is a flagship of Heaven Gaia. Gaia is a luxury fashion brand which has been extremely active worldwide in recent years. Her talent and diligence in fashion, and the daily service she offers to celebrities are reminiscent of fashion masters of a past era. Going up and down the spiral staircase in the lobby of the store can become part of a catwalk show, it is also a tribute to the designer Coco Chanel. The lobby can shift from sales mode to show mode. Water, as a symbol, is simulated here using new digital-technology. The "waterfall" serves as a background for the clothing.
- Inspiration
- Going up and down the spiral staircase in the lobby of the store can become part of a catwalk show, it is also a tribute to the designer Coco Chanel. The lobby can thus shift from sales mode to show mode. Two elements, wood and water, are representatives of the East. Water, as a symbol, is simulated here using new digital-technology. The "waterfall" serves as a background for the clothing. Two types of window display are made to create an interaction between the interior and the exterior.
- Project Duration
- The project started in April 2019 and finished in December 30 2019 in Beijing.
- Operation Flow
- Heaven Gaia, is a luxury fashion brand founded by Xiong which has been extremely active worldwide in recent years. This store has an area of 800 sqm and is located in the art district in Beijing. Because of Ms Xiur’s unique characteristics and the rapid development of Gaia, the sales space needs to be carefully reflective of her art.
- Image Credits
- Photographer: Simon Wu
