Birds and Coffee Ambalaj by Kristina Pacesaite

Birds and Coffee Ambalaj by Kristina Pacesaite is a highly esteemed winner of the very prestigious 2021 A' Design Award de Argint in Design de Ambalaje Competition Category.

ArgintAmbalaje· 2021

Birds and Coffee Ambalaj

by Kristina Pacesaite

Client: Kavos gurmanai

A' Design Award de Argint Winner in Ambalaje Category

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Verified Award Winner

Verify Award Status for #106477

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Birds and Coffee Ambalaj

Fiecare produs merită un ambalaj potrivit. Prin dezvoltarea acestui ambalaj, designerul a ajutat o companie de prăjire de cafea de succes să ajungă la oameni noi care apreciază cafeaua de calitate premium și le pasă de originea acesteia. Oferind noul aspect al ambalajui, designerul a încercat să sporească valoarea cafelei făcute manual, care vine de pe aproape fiecare continent. Decizia de a folosi ilustrațiile cu păsări din fiecare țară sa bazat pe natura lor elegantă și, de asemenea, pe o senzație realizată manual pe care o oferă produsului final. Hârtia kraft și culoarea maro închis intens a ilustrațiilor servesc, de asemenea, aceluiași scop.

The Recognition

About the A' Design Award de Argint

Birds and Coffee Ambalaj a câștigat A' Design Award de Argint, o recunoaștere extraordinar de prestigioasă acordată designurilor de top, superbe și impresionante. Câștigătorii Argintului sunt lucrări extraordinar de strălucite și extrem de creative, care ilustrează expertiza, talentul și perspicacitatea remarcabile ale designerilor lor. Se așteaptă ca Birds and Coffee Ambalaj să fie o lucrare minunată, de referință, remarcabil de profesionistă și profund inovatoare. Acest design câștigător al A' Design Award de Argint este o invenție foarte notabilă și admirată, care aduce beneficii și împinge limitele artei, științei, designului și tehnologiei. Birds and Coffee Ambalaj este o creație extrem de invidiată, care trezește dorințe, aduce sentimente pozitive și stârnește uimire și mirare.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
Dimensions & Packaging: Kraft doypack 160X230X40mm
Kraft bag 145X340mm
Tags: packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
Production Technology: Digital printing on kraft paper
Design Challenge: It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
Research: The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable.
Inspiration: I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
Project Duration: The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
Operation Flow: The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
Team Members: Kristina Pacesaite