Novacolor Showroom de Vopsele by Peihe Xie

Novacolor Showroom de Vopsele by Peihe Xie is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronz in Design Interior Competition Category.

BronzInterior· 2021

Novacolor Showroom de Vopsele

by Peihe Xie

Client: AD Architecture

A' Design Award de Bronz Winner in Interior Category

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Verified Award Winner

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Colors

The Design

About Novacolor Showroom de Vopsele

Novacolor este un showroom de vopsele situat în Shantou, provincia Guangdong, China. Spațiul interior se întinde pe 180 de metri pătrați și expune peste 200 de texturi și culori de vopsea. Showroom-ul ocupă un colț al unui mall cu flux redus de vizitatori, astfel încât atragerea atenției a fost un element central al strategiei de design. O deschidere îngustată marchează tranziția către interiorul spațiului. O formă elipsoidală de culoare albastră este suspendată deasupra și reflectă curbura planului. Materialele utilizate includ oțel inoxidabil, vopsea, microciment, folie transparentă și sticlă comutabilă. O structură din membrană tensionată difuzează o lumină blândă asupra produselor expuse.

The Recognition

About the A' Design Award de Bronz

Novacolor Showroom de Vopsele a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Novacolor Showroom de Vopsele să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Novacolor Showroom de Vopsele satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The transitional space's opening is specifically downsized, which is a clue to enter a world of different emotions and styles. The small blue ellipsoid hung on the top echoes with the curve of the plane and generates a strong sense of power. A flexible space is divided by a sphere. The perceptual area is created through the meticulous geometric order. It's a place of contradiction and coordination.
Dimensions & Packaging: Area: 180 sqm
Main materials: Stainless steel, paint, microciment, transparent film, switchable glass
Tags: Art, Paint showroom, AD Architecture, Cinematic and dramatic
Production Technology: In terms of material, the natural concave-convex metallic texture and the blue sheepskin texture create a contrast. Meanwhile, more than 200 material templates are employed in a low-key way to demonstrate their conciseness in the space. An artistic paint showroom is presented through contradiction.
Design Challenge: The biggest problem of this project is located at a mall's corner, which seems like a forgotten area because of its low person flow. Therefore, changing this situation is a very important part of the design strategy.
Research: Light is an important medium for expressing the emotion of a space. Tesioned membrane structure is applied in a large area to emphasize the softness of light. The structure enhances the products' lighting effect. Besides, the light and shadow are partially intensified to express the texture of the material and the restless feeling of the space. A repressive power is likely to be released.
This time, the team regarded the design as an aesthetic practice, and tried to do something heart -touching.
Inspiration: It is located at a mall's corner, which seems like a forgotten area because of its low person flow. Therefore, changing this situation is a very important part of the design strategy.
Novacolor was established in Italy, and originated from developing some natural mineral paints that have a long history. The design team aims to display 200 paints' textures and colors harmoniously in a 180-square-meter space, and attract more customers through eye-catching exhibition and wonderful experience.
Project Duration: Design time: March 2020
Completion time: July 2020
Location: Shantou, Guangdong Province, China
Operation Flow: Generally, a space is enhanced by proportions, shapes, material, light and details, but this time, the focus of the space is material, which needs to be exhibited. The space provides people with more opportunities to communicate and interact. The natural white color, gray cement texture, silver metallic paint wall and the black travertine wall of the entrance are organically integrated in the space.
Team Members: Chief designer: Xie Peihe
Design team: AD ARCHITECTURE
Image Credits: Ouyang Yun