Xi Lin Men Funcție Principală: Ambalaj pentru Băutură Alcoolică by Xu Yao and Li Wei is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronz in Design de Ambalaje Competition Category.
BronzAmbalaje· 2021
Xi Lin Men Funcție Principală: Ambalaj pentru Băutură Alcoolică
Client: Xi Lin Men
A' Design Award de Bronz Winner in Ambalaje Category
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- Verified Award Winner
- Verify Award Status for #107325
The Design
About Xi Lin Men Funcție Principală: Ambalaj pentru Băutură Alcoolică
Text Carte: Xi Lin Men este un design de ambalaj pentru băutură spirtoasă chinezească, iar numele înseamnă apropierea fericirii. Sticla este transparentă, astfel încât lichidul limpede este pe deplin vizibil. Privit dintr-un unghi de aproximativ 45 de grade, la bază apare un basorelief cu doi pești așezați cap la coadă, amintind de simbolul Yin și Yang. O tehnică de sablare conferă basoreliefului peștilor adâncime, iar punctele roșii de pe frunțile peștilor sunt aplicate prin imprimare cu transfer termic. Capacul are forma bambusului, semn al creșterii constante. Partea superioară îngustă și baza largă facilitează turnarea.
The Recognition
About the A' Design Award de Bronz
Xi Lin Men Funcție Principală: Ambalaj pentru Băutură Alcoolică a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Xi Lin Men Funcție Principală: Ambalaj pentru Băutură Alcoolică să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Xi Lin Men Funcție Principală: Ambalaj pentru Băutură Alcoolică satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A message about "happiness" was delivered in this product.
The bottle is transparent so that limpid liquid can be seen clearly. When people overlook the work from an angle of 45 degrees, they can see the relief of two Yin-Yang fish in the bottom which are staying head to tail from the wine. The red dot on the forehead of fish means "lucky strike" for Chinese. The bottle cap looks like bamboo, which means "keep rising steadily" so as to express a wish of people to forge ahead. - Dimensions & Packaging
- Width 150mm x Depth 150mm x Height 290mm.
- Tags
- Alcohol, Package, Chinese, Chinese spirit, China, Beverage
- Production Technology
- We wanted to make the work more different from other products on the market today, so we used "simplicity" as our main design style. On the fish relief, frosting technique was used to make the work look more stereoscopic. The red dots on forehead of fish were made by thermal transfer printing technology.
- Design Challenge
- From a technical aspect, due to the limitation of technology, it is hard to make sculpture on a vertical surface of bottom of a bottle. It took us quite a long time to search for good technology to complete the work. So it is rare to see any products like ours in market today.
- Research
- The two designers read lots of literature to research about what represents the most the culture of "happiness" in China. They chose Chinese Dragon at first. But then they decided to choose fish instead of Chinese Dragon since fish is more common for people and more closed to real life. It could also perfectly deliver a clear message of luck and hope as well as the desire of freedom. That was what designers wanted to show: like people's respect to nature since Chinese believes in animism, and they always believe that nature will show them good signs, and bring good message to them.
- Inspiration
- The culture of "happiness" accounts for a large proportion in the daily life of Chinese people. This work is called "Xi Lin Men", means "Approaching Happiness" in English. Therefore, we were inspired by elements related to "happiness" in our innovation and design like a pair of fish that means "happiness" and "rich", red color that means "good luck comes at once", and bamboo that means "keep rising steadily" etc. We would like to bring good hope and luck to people through the work.
- Project Duration
- The project started in August 2019 in Shenzhen China and finished in May 2020 in Shenzhen China.
- Operation Flow
- Firstly, the bottle shape with a narrow top and wide bottom is easier to hold when pouring Chinese spirit.
Secondly, Chinese like to drink Chinese spirit when holding banquets and parties. The elements on the work will fit more on happy occasions like wedding and celebration. And it is also more convenient for consumer to identify when choosing products.
Besides, the core image of two fish together means Chinese "Tai Chi" and "Yin Yang" culture, expressing a good quality of pursuing happiness and respecting nature in China, and bring good luck and wealth to Chinese. - Team Members
- Designer: Xu Yao
Art Director: Li Wei
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