$Refracting Reality Design de Carte by Ching-Fa Lung$

Refracting Reality Design de Carte by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 A' Design Award de Argint in Tipăritură Competition Category.

ArgintTipăritură· 2021

Refracting Reality Design de Carte

by Ching-Fa Lung

Client: Art Center College of Design

A' Design Award de Argint Winner in Tipăritură Category

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Colors

The Design

About Refracting Reality Design de Carte

Refracting Reality este o carte despre lumină și percepția umană. Cartea explorează patru caracteristici ale luminii: refracția, reflexia, difracția și interferența. Aceste calități sunt exprimate prin tipografie și imagini de-a lungul a 368 de pagini. Hârtiile cretate și necretate au fost selectate pentru a susține impresii diferite ale luminii. O prismă solidă este fixată în cotorul cărții și poate fi îndepărtată de cititor. Cu ajutorul prismei, cititorii pot observa comportamentul luminii în mod direct și pot interacționa cu imaginile tipărite.

The Recognition

About the A' Design Award de Argint

Refracting Reality Design de Carte a câștigat A' Design Award de Argint, o recunoaștere extraordinar de prestigioasă acordată designurilor de top, superbe și impresionante. Câștigătorii Argintului sunt lucrări extraordinar de strălucite și extrem de creative, care ilustrează expertiza, talentul și perspicacitatea remarcabile ale designerilor lor. Se așteaptă ca Refracting Reality Design de Carte să fie o lucrare minunată, de referință, remarcabil de profesionistă și profund inovatoare. Acest design câștigător al A' Design Award de Argint este o invenție foarte notabilă și admirată, care aduce beneficii și împinge limitele artei, științei, designului și tehnologiei. Refracting Reality Design de Carte este o creație extrem de invidiată, care trezește dorințe, aduce sentimente pozitive și stârnește uimire și mirare.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The book expressed light characteristics: Refraction, Reflection, Diffraction, and Interferer through typography and imageries. The light experience was considered in the book's materials, such as coated paper, uncoated paper, and a solid prism. The prism of the book spine was used to manifest the perception of light.
Dimensions & Packaging: W8.5" x D1.75" x H11.75", 368 pages
Tags: Book Design, Editorial Design, Typography, Transmedia Design
Production Technology: The book was printed with the Epson P600 inkjet printer and using the Red River paper. Coated paper and uncoated paper were used for inner pages and the prism was used as a book's spine accessory.
Design Challenge: To create a 368-page book designed from extensive research on a chosen topic. Not only design a book but also curate the contents, edit and create a compelling narrative for readers to experience the book extensively.
Research: In modern society, light is commonly used as a medium throughout a lot of screen time and various screen types. The designer wants to understand deeply the history of how humans started using light and what metaphors light has been bringing to humanity throughout centuries.

Not only looking at light as an art medium but also looking at the different meanings of light brings different cultures and religions in history. Different perspectives that humans observed light was the interesting context of the research for this project.
Inspiration: Light has been the main part of our world since the beginning of time. Humans have learned to use light to tell stories, relate, experience, and communicate. This book questions our perception of the world by examining the light through different forms of expression.
Project Duration: The project started in January 2019 in Pasadena and finished in April 2010 in Pasadena.
Operation Flow: Prism can be taken out of the book spine and readers can experience traits of light such as reflection, refraction, diffraction, and Interfere by using the actual prism. They can also interact with the book because a lot of imageries were curated considering this interaction.
Image Credits: Photographer: Kevin Martin