Growing Tree Cuier by Lei Yang, Shaohua Lei and Chengyong Li is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronz in Design de Mobilier Competition Category.
BronzMobilier· 2021
Growing Tree Cuier
by Lei Yang, Shaohua Lei and Chengyong Li
Client: Ziel Home Furnishing Technology Co., Ltd
A' Design Award de Bronz Winner in Mobilier Category
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- Verified Award Winner
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The Design
About Growing Tree Cuier
Copacul Crescând este un cuier proiectat pentru copii. Înălțimea Copacului Crescând poate fi ajustată printr-o structură în spirală, astfel încât cuierul rămâne util pe măsură ce copiii cresc. Ideea urmează modul în care puieții mici cresc și devin copaci înalți. Formele geometrice alcătuiesc cârligele, iar aceeași structură permite modificarea unghiurilor și înălțimii acestora. O bază rotundă oferă suport și stabilitate. Culorile vii îi invită pe copii să își agațe hainele, căciulile și ghiozdanele fără ajutor. Se folosesc puține materiale, iar durata de viață a cuierului este prelungită.
The Recognition
About the A' Design Award de Bronz
Growing Tree Cuier a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Growing Tree Cuier să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Growing Tree Cuier satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a coat rack that can accompany children to grow up. Use the concept of saplings grow into towering trees to tell children to understand the growth process of growing tall, so when designing this coat rack, the spiral structure is used to adjust the height of the coat rack, which is convenient for children who keep growing up to use.
- Dimensions & Packaging
- Width 330mm, Depth 330mm, Height 1500mm
- Tags
- Growing, Rack, Children, Sustainable, Spin
- Production Technology
- Geometric elements are used as the shape of hooks, and the same structure is used to adjust their angles and heights, so as to cultivate children's good habits of self storage and arranging clothes, hats and schoolbags. With the bottom disc used for fixing and supporting, the childish appearance and ingenious structural application complement each other.
- Design Challenge
- Systematically think about the relationship between the coat rack and children, and use less materials and smarter structures to satisfy the cognitive feelings of children in their growth stage. Products in life have a certain life cycle. What designers can do is to try to extend the service life of products as much as possible. This concept also conforms to the topic of sustainable design.
- Research
- Thinking from the perspective of children, the designer sought to create a coat rack that would accompany them as they, their needs, and their preferences grew and changed. The Growing Coat Tree was the result.
- Inspiration
- Design Idea:
Through systematic thinking about the relationship between coat racks and children, the designer hopes to use fewer materials and smarter structures to assist children as they grow to understand the concept of growth even better. Products have life cycles, and it is up to the designer to extend their life as much as possible, promoting sustainable design. - Project Duration
- The project started in Zhengzhou in October 2019 and was completed in Zhengzhou in March 2020.
- Operation Flow
- With a smart structure, bright colors, and geometric elements, the Growing Coat Tree will attract children to organize their belongings on their own, form good habits while young, and promote organizational skills as they grow into adults. The sturdy round base ensures stability and provides a safer environment for children.
- Patents
- Patent No：202030188414.8
Patent No：202020690491.8 - Team Members
- Lei Yang、Shaohua Lei、Chengyong Li、Yali Shen、Fei Chen
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