Fusionista Design Interior de Cinematograf by Oft Interiors Ltd.

Fusionista Design Interior de Cinematograf by Oft Interiors Ltd. is a highly esteemed winner of the very prestigious 2021 A' Design Award de Aur in Design Interior Competition Category.

AurInterior· 2021

Fusionista Design Interior de Cinematograf

by Oft Interiors Ltd.

Client: Emperor Cinemas

A' Design Award de Aur Winner in Interior Category

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Verified Award Winner
Verify Award Status for #107804

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Colors

The Design

About Fusionista Design Interior de Cinematograf

Fusionista este un design interior de cinematograf creat prin renovarea unui cinematograf existent din Hong Kong. Proiectul acoperă 4375 de metri pătrați dispuși pe patru etaje. Cele două etaje inferioare găzduiesc zonele de bilete și spațiile publice, în timp ce cele două etaje superioare adăpostesc sălile de proiecție. Traseul de circulație îi conduce pe vizitatori pe lângă tejghelele cu gustări ușoare în drumul lor spre săli, ceea ce susține vânzările. Marmura, aluminiul, materialele textile, mocheta și sticla diferențiază fiecare zonă prin culoare și textură. Au fost selectate materiale durabile pentru a reduce costurile de întreținere ulterioare.

The Recognition

About the A' Design Award de Aur

Fusionista Design Interior de Cinematograf a câștigat A' Design Award de Aur, o recunoaștere nespus de prestigioasă acordată designurilor de prim rang, minunate și remarcabile. Câștigătorii Aurului sunt creații extrem de inovatoare, vizionare și orbitor de strălucitoare, care reflectă geniul, înțelepciunea și măiestria designerilor lor. Se așteaptă ca Fusionista Design Interior de Cinematograf să fie o invenție foarte lăudată, creatoare de tendințe și monumentală, care oferă o valoare fără precedent. Acest design câștigător al A' Design Award de Aur este un proiect spectaculos și respectat, care aduce mari beneficii și împinge limitele artei, științei, designului și tehnologiei. Fusionista Design Interior de Cinematograf creează sentimente intense de dorință, trezește pasiunea, încurajează creativitatea și fascinează.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a renovation project whose original site is also a cinema. However, with the change of consumption structure and business model, the original cinema was not suitable for the needs of young consumers. A new high-end cinema with new function orientation and unique "experiential consumption scene" was hoped to be created.
Dimensions & Packaging: Area: 4375 sqm
Materials: marble, aluminum, fabric, carpet, glass, coaching and painting.
Tags: cinema, interior design, entertainment space, commercial space, renovation project
Production Technology: First of all, the profitability of the cinema is the sale of light food, therefore the line reflecting the traces of space users needs to guide consumers to different sales areas. The lower two floors are mainly for the ticketing area and the outside area, while the upper two floors are for the movie halls. In this way, the area of selling light food becomes the only way which must be passed to the cinema, which provides a favorable condition for the occurrence of consumption. The two upper floors are mainly providing a purer viewing environment for the cinema.
Design Challenge: What is different from the ordinary cinema is that, due to the limitation of the building itself, the entire cinema is distributed in four different floors and the functional areas are cut into pieces.
Research: How to plan all the functional areas reasonably while the area and size of each floor are different? This is the key point of this pondering over the design.
Inspiration: We emphasize the importance of "experiential consumption scene" to the current business environment in design, the thinking over design is not only reflected in the visual tension, but also in the control of materials, the arrangement of lines of moving, and the countless logic behind.
Project Duration: The project started in 2018 in HK and finished in 2019 in the same place.
Operation Flow: In addition to the arrangement of lines of moving, when it comes to the design style, the designer also presents distinctive functional space according to different materials of various colors, textures and tactile sensation, such as leather, copper, marble brick, steel bar and so on. At the same time, material properties need to be considered in the selection of materials, due to needs of the commercial space environment to be continuously maintained and the necessity to further reduce the maintenance cost in the later period.
Patents: Copyrights belong to Oft Interiors, 2019.
Team Members: CM Jao, Ken Cheung amd Yoyo Au
Image Credits: All images used in the submission was taken by Sean.