Harlem Advocacy Serie de Postere by Jiaqi Song

Harlem Advocacy Serie de Postere by Jiaqi Song is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronz in Design Grafic Competition Category.

BronzGrafică· 2021

Harlem Advocacy Serie de Postere

by Jiaqi Song

Client: Bandujo Advertising Design

A' Design Award de Bronz Winner in Grafică Category

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Verified Award Winner

Verify Award Status for #107915

View at A' Design Award Press Release Award Badge

Colors

The Design

About Harlem Advocacy Serie de Postere

Harlem Advocacy este o serie de postere de campanie publicitară create pentru un program de advocacy în domeniul sănătății publice, bazat în Harlem, New York City. Posterele combină o siglă de brand cu iconițe ilustrate, fiecare iconiță reprezentând un serviciu, precum sprijin medical, social, educațional sau legat de locuri de muncă. Un poster principal prezintă toate iconițele împreună. Pentru distribuția publică, seria este împărțită în postere individuale, fiecare afișând o singură iconiță la dimensiuni mari. Stilul vizual este influențat de pop art, astfel încât serviciile pot fi recunoscute rapid de către locuitorii din zonă.

The Recognition

About the A' Design Award de Bronz

Harlem Advocacy Serie de Postere a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Harlem Advocacy Serie de Postere să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Harlem Advocacy Serie de Postere satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
Dimensions & Packaging: Digital Design and Illustrations, Printed poster size 24 x 30 inches.
Tags: graphic design, poster, illustrations, social service, poster design
Production Technology: Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
Design Challenge: The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
Research: The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
Inspiration: The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
Project Duration: This project started in June 2017 in New York City and finished in September 2017 in New York City.
Operation Flow: There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.