V Series Tocător pentru livezi by Vladimir Zagorac

V Series Tocător pentru livezi by Vladimir Zagorac is a highly esteemed winner of the very prestigious 2021 A' Design Award de Argint in Echipament Agricol Competition Category.

ArgintEchipament Agricol· 2021

V Series Tocător pentru livezi

by Vladimir Zagorac

Client: FPM Agromehanika

A' Design Award de Argint Winner in Echipament Agricol Category

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The Design

About V Series Tocător pentru livezi

Seria V este un tocător conceput pentru lucrul în livezi și podgorii. Utilajul este realizat din oțel sudat, cu finisaj vopsit în câmp electrostatic sau galvanizat. Liniile ascuțite, orientate spre mișcare, suprafețele mari plane și detaliile fațetate sunt derivate din logo-ul reproiectat al companiei. Capul de prindere seamănă cu silueta muntelui Rtanj, la poalele căruia se află fabrica. Forma măștii laterale este derivată din capul unui cal. Nervurile structurale sporesc robustețea. Sunt oferite trei lățimi de lucru, iar cadrul cu deplasare laterală permite atașarea frontală, posterioară sau combinată la un tractor.

The Recognition

About the A' Design Award de Argint

V Series Tocător pentru livezi a câștigat A' Design Award de Argint, o recunoaștere extraordinar de prestigioasă acordată designurilor de top, superbe și impresionante. Câștigătorii Argintului sunt lucrări extraordinar de strălucite și extrem de creative, care ilustrează expertiza, talentul și perspicacitatea remarcabile ale designerilor lor. Se așteaptă ca V Series Tocător pentru livezi să fie o lucrare minunată, de referință, remarcabil de profesionistă și profund inovatoare. Acest design câștigător al A' Design Award de Argint este o invenție foarte notabilă și admirată, care aduce beneficii și împinge limitele artei, științei, designului și tehnologiei. V Series Tocător pentru livezi este o creație extrem de invidiată, care trezește dorințe, aduce sentimente pozitive și stârnește uimire și mirare.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The headstock was designed to resemble the characteristic silhouette of Mount Rtanj, at the foot of which the company is located. The mountain has many positive connotations locally which helps builds trust. The reinforced side mask represents a horse's head, a symbol of strength, fidelity, and perseverance, further associating with the brand. Robustness is highlighted by ribs, while the impression of orderliness and discipline is achieved by concealed joining and bolt layout.
Dimensions & Packaging: Width: 220cm, Depth: 97cm, Height: 87cm (for 200cm working grip), Weight 400kg
Tags: Mulcher, Shredder, Orchard, Vineyard, Dynamics, Strength, Perseverance, Symbolism
Production Technology: Welded steel, powder-coated / galvanized
Design Challenge: Maximum usage of laser cutting, large surfaces, and a minimum number of bends was planned to simplify production and avoid potential errors in production. Interventions in form details that allow easy positioning and fitting of elements, as well as notches that define the positions and length of weld lines, were implemented. The main objective was to reduce the human factor and minimize the number of operations while achieving the quality of workmanship at the level of European competition.
Research: The strong physiognomy is dominated by sharp, directed forms, and massive faceted details. Elongated silhouette in the direction of movement complies with the latest CE certification rules. Special attention was given to the attachment frame, as it is one of the elements often overlooked when designing this type of product. The design simplifies the production of skids and the side mask, a characteristic part that leaves the manufacturer space to demonstrate quality workmanship.
Inspiration: The V mulcher series was designed after a complete rebranding of the company. The idea was to use only the latest technologies that give a superior and consistent quality of workmanship within the limitations of the material. The appearance of the machine is derived from the redesigned logo and features sharp motion-oriented lines, large flat surfaces, and distinctive details. Bold graphics were used to potentiate the main directions of the form and emphasize dynamics.
Project Duration: Product design and development took one and a half years to complete. The project was executed in Belgrade and Boljevac, Serbia.
Operation Flow: Several variations of the machine with different options of the headstock and output assembly are available. The side shift attachment frame allows three types of attachment to the tractor - front, rear, or both, and is available in manual or hydraulic shift option. The output assembly is available as a rubber curtain or counter-knives for fine shredding. Three working grips are available - 155, 180, and 200cm. The presented model features a hydraulic offset, front and rear-mounting, and rubber curtain.
Team Members: Designer: Vladimir Zagorac
Mechanical Engineer (FPM): Miomir Jovanovic
Chief R&D Engineer (FPM): Zoran Lapadatovic
Image Credits: Vladimir Zagorac