600th Anniversary Temple of Heaven Ambalajul Pentru Băuturi Alcoolice by Jiuzhou Li

600th Anniversary Temple of Heaven Ambalajul Pentru Băuturi Alcoolice by Jiuzhou Li is a highly esteemed winner of the very prestigious 2021 A' Design Award de Fier in Design de Ambalaje Competition Category.

FierAmbalaje· 2021

600th Anniversary Temple of Heaven Ambalajul Pentru Băuturi Alcoolice

by Jiuzhou Li

Client: Beijing Temple of Heaven Store

A' Design Award de Fier Winner in Ambalaje Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About 600th Anniversary Temple of Heaven Ambalajul Pentru Băuturi Alcoolice

Templul Raiului din Beijing, China are o istorie de 600 de ani. Pentru acesti 600 de ani memorabil, a fost conceput un grup de spirite albe comemorative. Modul de exprimare este modern și conține tradiție. Conceptul antic chinezesc de „cer rotund și pământ pătrat” este bine reflectat în acest design. Toată lumea are așteptări bune, la fel ca mersul la templul raiului pentru a se închina lui Dumnezeu, speranță Fiecare colț de lume, Stabilitate și Bogăție, An de an, Pace pentru totdeauna.

The Recognition

About the A' Design Award de Fier

600th Anniversary Temple of Heaven Ambalajul Pentru Băuturi Alcoolice a câștigat A' Design Award de Fier, o recunoaștere prestigioasă acordată designurilor bune care îndeplinesc cerințele profesionale și industriale așteptate de la creații bine concepute. Câștigătorii Fierului demonstrează mare pricepere, înaltă specializare, înțelegere de specialitate și capacitate creativă din partea creatorilor lor. Se așteaptă ca 600th Anniversary Temple of Heaven Ambalajul Pentru Băuturi Alcoolice să fie o creație foarte apreciată, admirată și prețuită, practică și inovatoare. Acest design câștigător al A' Design Award de Fier integrează cele mai bune practici din industrie și are caracteristici tehnice competente îmbinate cu know-how și talent. Pentru acuratețea sa, 600th Anniversary Temple of Heaven Ambalajul Pentru Băuturi Alcoolice merită respect și este conceput pentru a aduce îmbunătățiri ale calității vieții care ajută la facerea lumii un loc mai bun.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Temple of Heaven in Beijing, China has a history of 600 years. For this memorable 600 years, a group of commemorative white spirits was designed.
The expression mode is modern and contains tradition. The ancient Chinese concept of "round heaven and square earth" is well reflected in this design.
Everyone has good expectations, just like going to the temple of heaven to worship god, hope" Every corner of the world, Stability and Richness, Year after year, Forever peace".
Dimensions & Packaging: Bottle size: Width 66mm x Depth 66mm x Height 260mm
Round outer packing size: diameter 120mm x Height 300mm
Square suit: Width 200mm x Depth 200mm x Height 360mm
Tags: product design, Liquor, Temple of Heaven, New Chinese Style, Sacrificing Heaven
Production Technology: Glass is used as the main body and the outer layer of the round cap at the bottle mouth is made of alloy. The color of glass bottle body uses UV printing technology. The outer packing material is a combination of paper and alloy.
Design Challenge: The most difficult part is how to combine the ancient traditional customs of worshipping heaven and worshiping God in China with product design, and how to make products conform to modern international aesthetics while retaining the ancient traditional elements of China.
Research: The design of the wine bottle breaks through the old design of most traditional Chinese liquor containers. The expression mode is modern and contains tradition. The ancient Chinese concept of "round heaven and square earth" is well reflected in this design. Climate and land are closely related to the quality of liquor.
Inspiration: 2020 is the 600th anniversary of the completion of the Temple of Heaven. For this important anniversary, a set of four bottles of commemorative wine was designed.
Why are they divided into four sections？Because, the temple of heaven is the place where the power of light shines strongest. Is the " heaven diagram " in the book of changes. " heaven diagram " contains four virtues: kindness, propriety, loyal and integrity.
Project Duration: The project started in April 2019 in Beijing and finished in January 2020 in Beijing
Operation Flow: The packaging adopts reusable packaging, which is fixed by upper and lower alloy buckles. The upper buckle is the imperial seal of the emperor, and the lower buckle is the logo of "600th Anniversary Temple of Heaven". The outer packaging of wine can be opened by removing the two buckles respectively.