Autumn Sky Cutie Cadou by JiaXin Qiu is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronz in Design de Ambalaje Competition Category.

BronzAmbalaje· 2021

Autumn Sky Cutie Cadou

by JiaXin Qiu

Client: Artaste

A' Design Award de Bronz Winner in Ambalaje Category

11,972

Verified Award Winner

Verify Award Status for #110251

View at A' Design Award Press Release Award Badge

Colors

The Design

About Autumn Sky Cutie Cadou

Autumn Sky este o cutie cadou proiectată pentru prăjiturile chinezești cu lună. Cutia conține opt prăjituri cu lună, un set de cuțite și furculițe și o lumânare electronică. Laturile sunt realizate din carton argintiu gravat cu laser, căptușit cu o folie PVC mată, iar cele două straturi gravate sunt separate de un material EVA de 15 mm pentru a crea adâncime. Capacul este realizat din acrilic transparent. Când lumânarea este aprinsă noaptea, modelele gravate de nori, valuri și pădure proiectează lumină și umbră pe perete. Forma face trimitere la panourile de ferestre acoperite cu hârtie din China antică.

The Recognition

About the A' Design Award de Bronz

Autumn Sky Cutie Cadou a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Autumn Sky Cutie Cadou să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Autumn Sky Cutie Cadou satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a Chinese moon cake gift box. In particular, the entire gift box uses a large area of laser carving. Laser carved every leaf, every small animal, every wave is carefully sketched. This is not only a gift box, but also a lamp. When the electronic candle in the middle is opened at night, it will reflect a beautiful picture of light and shadow on the wall through the two-layer combined paper carving pattern on the side. The lid is made of acrylic acid. There are eight moon cakes, knives and forks and electronic candles in the middle. The design elements are clouds, waves and forests.
Dimensions & Packaging: Width 210mm depth 210mm height 200mm
Tags: Laser, carving, acrylic, Luminous, 3D
Production Technology: This box use multicolored silver paper to carve with laser. Paste a frosted PVC sheet on the back of the paper. The near view and far view are separated by 15mm EVA material. The cover is made of transparent acrylic.
Design Challenge: The effect of laser engraving is more delicate than knife version. In order to make the whole gift box both ornamental and portable, this work selects acrylic as the material. Acrylic increases the transmission and refraction of light, is undoubtedly the most perfect material. Although laser can carve very fine patterns, but the overall design needs to find a balance, not excessive pursuit of complexity, in the aesthetic and material outline, also consumed a lot of time.
Research: In this packaging design, the most difficult thing is to balance the luxury and cost of packaging design. Therefore, laser cardboard was selected as the main material of this design. Use the right laser power to carve the paper because if the power is too high, the paper will be scorched and too small to cut. The final result is obviously advanced. The double-layer laser engraving silver paperboard shows a good perspective effect. The total cost of the whole gift box is only 15 dollars.
Inspiration: This design shows the interaction between light and shadow, the interaction between tradition and fashion. Inspired by the windows of ancient China. Before the glass was invented, Chinese people used thin paper to stick it on the pane. The paper can be light-proof and windproof. Then people paste some paper carvings on the thin paper to increase the aesthetic feeling of light and shadow. This design is to process the living material in art.
Project Duration: The project has been completed in Shanghai in July 2020.
Operation Flow: Open the lid and take out the box containing the candle and knife and fork. Take out 8 mooncakes, light the candles and put them at the bottom of the box.