Who's That Eating Carte Pop-Up Ilustrată by Keitaro Sugihara

Who's That Eating Carte Pop-Up Ilustrată by Keitaro Sugihara is a highly esteemed winner of the very prestigious 2021 A' Design Award de Aur in Design Grafic Competition Category.

AurGrafică· 2021

Who's That Eating Carte Pop-Up Ilustrată

by Keitaro Sugihara

Client: Keitaro Sugihara

A' Design Award de Aur Winner in Grafică Category

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The Design

About Who's That Eating Carte Pop-Up Ilustrată

Această carte pop-up interactivă prezintă șapte animale savurându-și gustările preferate, fiecare cu o structură pop-up 3D care evidențiază stilul lor distinct de alimentare. Fiecare element pop-up a fost conceput cu o decupare dintr-o singură pagină și o a doua pagină de suport care dezvăluie interiorul fiecărei guri și adaugă integritate structurală. Acest design simplu, combinat cu ilustrații în tehnica colajului de hârtie, dă viață fiecărui animal. Textul include sunete de mâncare prin onomatopee japoneze, încurajând cititorul să deschidă și să închidă paginile pe măsură ce animalele ronțăie.

The Recognition

About the A' Design Award de Aur

Who's That Eating Carte Pop-Up Ilustrată a câștigat A' Design Award de Aur, o recunoaștere nespus de prestigioasă acordată designurilor de prim rang, minunate și remarcabile. Câștigătorii Aurului sunt creații extrem de inovatoare, vizionare și orbitor de strălucitoare, care reflectă geniul, înțelepciunea și măiestria designerilor lor. Se așteaptă ca Who's That Eating Carte Pop-Up Ilustrată să fie o invenție foarte lăudată, creatoare de tendințe și monumentală, care oferă o valoare fără precedent. Acest design câștigător al A' Design Award de Aur este un proiect spectaculos și respectat, care aduce mari beneficii și împinge limitele artei, științei, designului și tehnologiei. Who's That Eating Carte Pop-Up Ilustrată creează sentimente intense de dorință, trezește pasiunea, încurajează creativitatea și fascinează.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This interactive pop-up book features seven different animals enjoying a snack, each with their own unique 3D pop up fold showcasing their eating style. Each pop up was designed with just a single page cut out. This simple design, combined with paper collage illustrations, brings life to each animal as they jump out from the page. The text includes eating sounds via Japanese onomatopoeia, encouraging the reader to open and close the pages as the animals munch away.
Dimensions & Packaging: 180 mm x 195 mm x 25 mm
Tags: Picturebook, Childrenbook, Popupbook, Bookdesign, graphicdesign,
Production Technology: Traditionally, pop up books are created by pasting folded paper onto a bound page. With a younger audience in mind, I closely considered book durability in my design process. I challenged myself to design each pop up using a single cut and folded page, laminated against a printed backing page that reveals the inside of each mouth. If the page happens to tear, this design makes it easy to repair.

Each illustration was hand collaged with various materials and papers to create my own textures and colors.
Design Challenge: The biggest challenge in this project was to design seven distinct pop ups that accurately depict each animal’s unique eating motion.
Research: For research, I looked at several pop up books for inspiration. I was curious about their approaches to book production and storytelling. I found that there are many complex pop up books right now, and I wanted to counter that by making something simple and durable, yet effective and interesting.

Prototypes were tested by a dedicated quality control specialist, my young son Ito.
Inspiration: After experimenting with paper to make a simple pop up, I found that the pop up moved as I opened and closed the folded paper. This motion reminded me of an animal eating, which inspired me to create a picture book.
Project Duration: The project started in December 2014 in Tokyo and finished in December 2019 in Tokyo. Published in May 2020.
Operation Flow: For each spread, the reader is greeted with a different snack and an animal's hand. Who's that eating? To reveal the animal pop up, the page is extended out from the center. The alternative was to flip to a new page, but I aimed to keep each prompt contained. This design ensures a smooth flow from question to answer.
Team Members: Publisher : TOKYO SHOTEN Ltd.