Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Ambalaj pentru Sticlă de Sake by Laurent Hainaut is a highly esteemed winner of the very prestigious 2021 A' Design Award de Argint in Design de Ambalaje Competition Category.
ArgintAmbalaje· 2021
Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Ambalaj pentru Sticlă de Sake
Client: Tanaka 1789 X Chartier
A' Design Award de Argint Winner in Ambalaje Category
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- Verified Award Winner
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The Design
About Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Ambalaj pentru Sticlă de Sake
Book Text: Tanaka 1789 X Chartier Sake Blend 001 este ambalajul pentru o serie de amestecuri de sake. Eticheta poartă un model de grilă negru pe negru inspirat de pereții Fabricii de Bere Tanaka, un exemplu de arhitectură Kura din perioada Edo. Grila este imprimată sub formă de lacuri în jurul sticlei și este secvențiată într-o serie de hexagoane, un simbol al științei aromatice. Negrul și albul sunt folosite deoarece ambele branduri prezintă aceste culori, iar sticlele negre sunt rezervate pentru sake-ul premium. Cele două nume sunt unite într-un model în cruce printr-o literă A comună.
The Recognition
About the A' Design Award de Argint
Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Ambalaj pentru Sticlă de Sake a câștigat A' Design Award de Argint, o recunoaștere extraordinar de prestigioasă acordată designurilor de top, superbe și impresionante. Câștigătorii Argintului sunt lucrări extraordinar de strălucite și extrem de creative, care ilustrează expertiza, talentul și perspicacitatea remarcabile ale designerilor lor. Se așteaptă ca Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Ambalaj pentru Sticlă de Sake să fie o lucrare minunată, de referință, remarcabil de profesionistă și profund inovatoare. Acest design câștigător al A' Design Award de Argint este o invenție foarte notabilă și admirată, care aduce beneficii și împinge limitele artei, științei, designului și tehnologiei. Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Ambalaj pentru Sticlă de Sake este o creație extrem de invidiată, care trezește dorințe, aduce sentimente pozitive și stârnește uimire și mirare.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science. From the tile grid pattern and hexagon, we saw that both Tanaka 1789 and Chartier featured black and white prominently in their own branding. The minimalism, elegance and luxury of black and white match the quality of the product: in traditional sake packaging, black bottles are reserved for the most premium Sakes. To illustrate the “best of” in the brand’s identity, we combined Tanaka and Chartier together in a cross pattern to create a strong logo lockup—using a common A to bring the two words together.
- Production Technology
- forceMAJEURE knew from the brief that the design needed to be modern, simple and sophisticated. The detail needed to be expressed to show two rich cultures merging into one. The designers were all inspired by the pattern of the traditional brewery’s wall, and the hexagon that is a part of Francois Chartier’s brand. The design selected for the label was a beautiful blending of the two, and we extensively researched the paper stock to use for the label that would be the perfect grain and texture to seamlessly match the color and texture of the bottle. In order to work with a more limited production run, we needed to find the right suppliers to coordinate with the bottlers and other suppliers to bring all of the elements needed for the production together on time.
- Inspiration
- Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.
- Team Members
- Michelle Mak, Creative Director
Kei Hayashi, Senior Designer
Linda Tseng, Production Director
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