Wenzhong Liquor Centru de Experiență by Liuqiang Feng Zhibo Gong

Wenzhong Liquor Centru de Experiență by Liuqiang Feng Zhibo Gong is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronz in Design Interior Competition Category.

BronzInterior· 2021

Wenzhong Liquor Centru de Experiență

by Liuqiang Feng Zhibo Gong

Client: Hope Interior Design

A' Design Award de Bronz Winner in Interior Category

9,197

Verified Award Winner

Verify Award Status for #113274

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wenzhong Liquor Centru de Experiență

Text carte: Wenzhong Liquor este un centru de experiență construit în interiorul unui atelier de distilerie din Zunyi. Un drum din scânduri conectează traseul vizitatorilor și leagă sala meșteșugului de fabricare, sala culturii companiei, traseul depozitului de vin, barul central și zona de degustare. Tonul roșiatic al pietrei locale Danxia și al sorgului, cerealul de fabricare, ghidează paleta cromatică. Cimentul, oțelul și pământul bătătorit modern formează suprafețele interioare, iar aceste materiale sunt de asemenea rezistente la foc. Structura originală a fabricii este joasă, astfel încât un etaj suplimentar a fost deschis în zona centrală pentru a câștiga înălțime și prezență spațială.

The Recognition

About the A' Design Award de Bronz

Wenzhong Liquor Centru de Experiență a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Wenzhong Liquor Centru de Experiență să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Wenzhong Liquor Centru de Experiență satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In terms of technique, the designer extracted the red main color of the local unique red Danxia stone and wine making raw material sorghum, supplemented by the water waves of Chishui River and the popular expression of liquor making technology and Chinese traditional 24 solar terms. Through the use of cement, steel and modern rammed earth, it conveys the architectural interior flavor of the integration of local culture and traditional brewing techniques with modern industry.
Dimensions & Packaging: The interior of the building is a standard production workshop with a span of 78 meters and a width of 28 meters, which is a frame structure. The entrance hall is compressed into a relatively enclosed space with small and micro permeability. It is divided into exhibition area and storage room.
Tags: Interior, Commercial, Experience Center, Jiang-flavour Chinese spirits, Artistic, Fashionable, Modern Style, Industrial Sense
Production Technology: In terms of function, the designer connects the tour line through the plank road, sets up the brewing craft hall, enterprise culture hall, wine storehouse visiting trail, central bar and tasting area, so as to let visitors understand the family brewing culture.
Design Challenge: Because the project is located in a self-built factory building, the original structure is limited in height. Therefore, the designer opened the second floor in the core area to solve the building power sense that the space does not have. In view of the flammability of liquor, non combustible or flame retardant materials such as cement and steel are selected to organize the indoor interface structure, presenting the entire combination space of industrial sense and modern style.
Research: The owner Wang family is a local business family, who established the current Wenzhong Liquor through acquisition and reorganization in 2010. After ten years of continuous investment and continuous brewing, its production of Wenzhong Jiang-flavour Chinese spirits has reached the local well-known level. Therefore, with the increasing number of customers visiting the winery, the company needs to improve the supporting space to meet the customer's tour experience.
Inspiration: Due to the relatively mature tour and exhibition of French and Italian wineries, the design team has obtained the experience spirit of those who are keen on wine culture to come to the winery from afar, so that more people can visit Wenzhong Liquor and spread the brewing culture of Jiang-flavour Chinese spirits.
Project Duration: The project started in March 2020 in Zunyi and finished in October 2020 in Zunyi.
Operation Flow: The center area uses the 28 meters times 18 meters space planning of the building as the core exchange area, the closed wine jars display and sea-viewing platform, and divides the building span of 30 meters as the wine jars sea area.
Patents: Copyrights belong to Hope Interior Design, 2020.
Team Members: Liuqiang Feng
Zhibo Gong
Dan Li
Image Credits: Image #1: Photographer Old Blue, Wenzhong Liquor, 2020.
Image #2: Photographer Old Blue, Wenzhong Liquor, 2020.
Image #3: Photographer Old Blue, Wenzhong Liquor, 2020.
Image #4: Photographer Old Blue, Wenzhong Liquor, 2020.
Image #5: Photographer Old Blue, Wenzhong Liquor, 2020.