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VB Home Designul Magazinului by Martin Chow

VB Home Designul Magazinului by Martin Chow is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronz in Design Interior Competition Category.


BronzInterior· 2021

VB Home Designul Magazinului

by Martin Chow

Client: Hot Koncepts Design Ltd.

A' Design Award de Bronz Winner in Interior Category

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Verified Award Winner

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Colors

The Design

About VB Home Designul Magazinului

Este primul magazin pentru servicii la domiciliu Villeroy și Boch (VB Home) din China. Magazinul este situat într-o zonă renovată, care anterior a fost o fabrică. Designerul a propus interioarelor tema „Home sweet home” pe baza aplicării produselor VB și a stilului de viață european. Designerul petrece mult timp pentru a înțelege istoria și diferitele tipuri de produse VB. Dupa discutia cu clientul, in sfarsit toti s-au pus de acord asupra tematicii „Casa dulce casa” pentru designul interior.

The Recognition

About the A' Design Award de Bronz

VB Home Designul Magazinului a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca VB Home Designul Magazinului să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. VB Home Designul Magazinului satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
It is the first shop for Villeroy & Boch home servies (VB Home) in China. The shop ia located in renovation area, it was a factory before. Designer proposed the them "Home sweet home" to the interiors based on the application of VB products and European lifestyle.
Dimensions & Packaging
The shop is around 1000 square meter.
Tags
#shop, # VBhome, #Villeroy&Boch, #Homesweethome, #interior, #hotkoncepts, #martinchow
Production Technology
Wall paper, paint finish, tiles and stone are the main materials applied in the shop.This
Design Challenge
The hardest part of the design must be the limited construction budget, especially in very special year 2020. Lucky we have excellent products, so the main job for designer is highlight the products with theme "home".
Research
As it is the first shop for VB home, so designer must clearly understand history and product characters of Villeroy & Boch. It is famous German brand which started form 1748. Therefore designer really hope to bring German touch in the shop, in terms of lifestyle, taste and even smell.
Inspiration
Designer proposed the them "Home sweet home" to the interiors based on the application of VB products and European lifestyle. Therefore entry is very imporatant as it is the frist impression. Designer proposed lots of plant but no single product image to enhance the home theme. After entering the shop, the first thing we see is the home setting such as open kitchen, dinning and living areas with all VB products. Customers would feel relax to stay and select products in the shop.
Project Duration
The project started in April 2020 and finished in October 2020 in Shnaghai, China.
Operation Flow
This is the first shop for Villeroy & Boch home series (VB home) in China. Designer spend much time on understanding the history and different types of VB products. After the discussion with the client, finally all agreed the them "Home sweet home" for the interior design. Designer also hope to bring European lifestyle to all customers through the interior setting, use of open ceiling and even smell of the shop.
Patents
Copyright belongs to Hot Koncepts Design Limited.
Team Members
Martin Chow,
Yu Wen Xian,
Fang Ying
Image Credits
Photographer Kimi Guan.

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