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Club Hotel Avignon Identitatea Vizuală by Arome Agency

Club Hotel Avignon Identitatea Vizuală by Arome Agency is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronz in Design Grafic Competition Category.


BronzGrafică· 2021

Club Hotel Avignon Identitatea Vizuală

by Arome Agency

Client: Club Hotelier d'Avignon

A' Design Award de Bronz Winner in Grafică Category

Colors

The Design

About Club Hotel Avignon Identitatea Vizuală

Logo-ul Club Hotelier Avignon este inspirat de faimosul pod din Avignon. Logo-ul este compus dintr-o tipografie asociată cu o puternică simbolistică care arată inițialele clubului într-un mod simplu și rafinat. Culoarea verde folosită evocă dimensiunea ecologică și naturală a clubului.

The Recognition

About the A' Design Award de Bronz

Club Hotel Avignon Identitatea Vizuală a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Club Hotel Avignon Identitatea Vizuală să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Club Hotel Avignon Identitatea Vizuală satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Arome worked on the visual identity of the Club Hotelier of Avignon by taking inspiration from the world famous Pont of Avignon. The agency Arome worked on the typography of the logo to associate it with the bridge and make it a unique and original graphic game. The use of the color green demonstrates the ecological implication of the club concerning its ecological impact.
Dimensions & Packaging
Letterhead : A4 vertical
Business cards : 85mm x 55 mm
Tags
avignon
Production Technology
The letterhead and business cards were printed on 100% recycled paper to take into account the ecological issues of our planet and the printing of documents.
Design Challenge
The creative challenge was to associate the symbolism of the bridge with the typography of the logo.
Research
The architecture of the bridge of Avignon is very special. The bridge is broken but it stays created an exceptional historical monument and symbolic of the city of the popes.
Inspiration
The inspiration comes from the unique architecture of the Pont of Avignon. Arome worked around this strong symbolism as a working point of the creation.
Project Duration
The project started in March 2020 in Avignon and finished in May 2020.
Operation Flow
The bridge of Avignon is known the world over. Working on such a strong symbol to represent the avignon hotels was a real challenge for the team.
Team Members
- Art Director : Delphine Goyon
- Director : Remi Vicente
Image Credits
All pictures : Arome

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