Family Series Ambalaj Baijiu by Mason Wang

Family Series Ambalaj Baijiu by Mason Wang is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronz in Design de Ambalaje Competition Category.

BronzAmbalaje· 2021

Family Series Ambalaj Baijiu

by Mason Wang

Client: Gui Brewery Co., Ltd.

A' Design Award de Bronz Winner in Ambalaje Category

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Verified Award Winner
Verify Award Status for #117380

View at A' Design Award Press Release Award Badge

Colors

The Design

About Family Series Ambalaj Baijiu

Family Series este un design de ambalaj pentru Baijiu cu aromă de maotai, creat pentru patru evenimente majore din viață în cultura tradițională chineză: căsătoria, nașterea, ziua de naștere și promovarea. Fiecare ambalaj folosește roșu și auriu, culori asociate cu sărbătoarea și noblețea. Modelele includ luan și feng pentru căsătorie, kylin pentru copii, crap și dragon auriu pentru promovarea în carieră, precum și pin și cocor alb pentru longevitate. Părțile decorative ale sticlei sunt realizate din aliaj de zinc turnat sub presiune, cu efect de relief și placare cu aur. Capacul din două piese se deteriorează la deschidere, ceea ce ajută la prevenirea falsificării.

The Recognition

About the A' Design Award de Bronz

Family Series Ambalaj Baijiu a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Family Series Ambalaj Baijiu să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Family Series Ambalaj Baijiu satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Family Series are based on the big life events in traditional Chinese culture, including marriage, birth, birthday and promotion. From the changes of colors, pictures and patterns, the package of maotai flavor Baijiu can not only arouse empathy of liquor-using scenarios, but also enjoys high collection value and good quality.
Dimensions & Packaging: Width 105mm x Depth 105mm x Height 260mm
Tags: Baijiu Packaging, Family Series, Chinese Culture, Kylin, Maotao Town
Production Technology: 1. The decorative parts of the bottle are made of high-precision die-casting zinc alloy, with relief effect and gold plating on the surface;
2. The bottle is equipped with environmentally-friendly food grade plastic parts and down-pressure assembly structure. The bottle cap is divided into two parts, the teeth of which will be damaged when opened so as to prevent forgery.
Design Challenge: The porcelain jar of family series is hand-made under several processes. The firing process is quite strict. A slight flaw will make the jar discarded, with a rejection rate as high as 40%.
Research: When researching the scenarios of liquor-using, Guijiu group found that many customers prefer to purchase more expensive Baijiu on some important occasions. What's more, the more precious liquor they offer or get, the more respect they show or receive from their friends and relatives. At current liquor market, Baijiu with high cost-efficiency and collection value has a few competitors, which enjoys a promising future.
Inspiration: The entire series adopt red and golden, which respectively represent marriage and nobleness in traditional Chinese culture and embody Chinese-style happiness and auspiciousness. In terms of pictures, the package applies luan and feng, which symbolize marriage in traditional Chinese culture, as well as kylin representing more children, carp and golden dragon representing promotion and calamus, pine and white crane standing for longevity.
Project Duration: This series was kicked off in Shanghai in December 2019 and was finished in December 2020 and put on sale in Shanghai in the same month.
Operation Flow: Both Luan and Feng pattern and Lang-Kiln Red of Guihe series are common festive elements in traditional Chinese wedding; according to legend, kylin on Guizi package will bring children to the family; carp and golden dragon on Guilu series represent the rapid promotion in career; while the pine and white crane on Guishou series symbolize longevity and nobleness in traditional culture.
Team Members: Wuhan Pufan Advertising Co., Ltd