360 Design Budapest Expoziție Hibridă de Hungarian Fashion and Design Agency

Lucrarea 360 Design Budapest Expoziție Hibridă de Hungarian Fashion and Design Agency este un câștigător de mare prestigiu al premiului 2021 A' Design Award de Bronz în Categoria de Competiție Design de Evenimente.

BronzEveniment· 2021

360 Design Budapest Expoziție Hibridă

de Hungarian Fashion and Design Agency

Client: Hungarian Fashion & Design Agency

Câștigător al premiului A' Design Award de Bronz în Categoria Eveniment

25,645

Câștigător Verificat al Premiului

Verificați Statutul Premiului pentru #118320

Vizitați Site-ul Vizualizați la A' Design Award Comunicat de Presă Insigna Premiului

Culori

Designul

Despre 360 Design Budapest Expoziție Hibridă

360 Design Budapest este o expoziție hibridă care prezintă designul contemporan maghiar și din Europa Centrală. Expoziția fizică a ocupat un spațiu personalizat de 265 de metri pătrați, împărțit într-o zonă de înregistrare și primire, un spațiu media cu ecrane mari pentru discuțiile de tip masă rotundă înregistrate și trei zone de expunere pentru obiectele selectate. O platformă digitală reflectă spațiul construit și poate fi vizitată din orice locație. Ochelarii de realitate virtuală de la fața locului au conectat cele două spații. Versiunea digitală extinde durata și amploarea evenimentului.

Recunoașterea

Despre A' Design Award de Bronz

360 Design Budapest Expoziție Hibridă a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca 360 Design Budapest Expoziție Hibridă să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. 360 Design Budapest Expoziție Hibridă satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

În Spatele Designului

Dosar de Presă

Credite, membri ai echipei și detalii tehnice furnizate de designer.

Proprietăți Unice: Last October 360 Design Budapest opened its virtual and physical doors to visitors. The uniqueness of the exhibition is its phygital nature, allowing the organizer - despite the current pandemic situation - to successfully deliver a regional-scale event and to provide the public to visit the exhibition both offline and online. On the digital platform of the exhibition, the visitors can walk through the exhibition space - just like they were visiting the built exhibiton that took place last October - and admire the work of Hungarian contemporary designers, but also to visit the regional exhibition - as a perfect mirror of the physical exhibiton.
Dimensiuni și Ambalare: The physical exhibition took place in a custom-made space of 265 m2, that has been divided into 5 main sections: Registration and welcome area, media space to show the pre-registered roundtable discussions on giant screens, and 3 exhibition spaces dedicated to the artworks following the concept of the event. The digital exhibition space represents an extension of the physical space, and was conceived in a way that it is the exact mirror image of the physically built space.
Etichete: phygital, hfdadesign, 360DesignBudapest, 360dbp, exhibition, digital platform, hfdagency
Tehnologie de Producție: For the digital platform of the event, upon choosing the digital solution, it was a key element to make sure that those who are visiting only the digital platform have the same real experience as t they were walking in the physically built space. Also, on site at the offline exhibition it was crucial to link the physical space with the digital thanks to the VR glasses available on spot.
Provocare de Design: The main challenge was to deliver a regional-scale event even despite the current pandemic restrictions, to find a format that would be available both offline and online to reach the same amount of people. At the offline exhibition, the main challenge was to ensure the safety of our visitors and exhibitors. By the digital expansion of the physical exhibition, we were able to create an opportunity to present the works of talented designers extensively and safely, even in the midst of the virus situation. Part of the concept was to point out how physical and digital spaces can be mashed together. This digital platform dedicated to the event enables everyone to view the exhibition online regardless of geographical distance, so if someone missed to visit the physical exhibition, they will always have the opportunity to walk in the digital space to admire the creations.
Cercetare: Due to the pandemic situation the Hungarian Fashion & Design Agency was urged to create an event with new and unique solutions to establish the same value and standard as if there were no crisis situation at all and to keep the same accessibility of the exhibition despite the situation. The agency brought this exhibition to life with very irregular circumstances, but still wanted to keep its meaning – how we can implement these contemporary creations into the everyday lives of the general public. The uniqueness of the exhibition laid upon the fact of its both digital and physical nature to create something hybrid, something completely new. It was a challenge for the organizer to reach the same amount of audience but also to make sure to keep a safe environment for them while still keeping the numbers that were originally planned.
Inspirație: 360 Design Budapest was aiming to showcase the present state of the Hungarian design industry alongside the role of design in our everyday lives. The event displays designers of the Hungarian and regional design scene, who work on the highest standards, highlighting also through this high-value selection that Hungarian and Central European is indeed world class. The physical exhibition was hosted in a custom-made exhibition space where the selected designer objects were presented in three main areas.
Durata Proiectului: The preparations of 360 Design Budapest started early May, 2020 and needed constant review due to the pandemic situation. The exhibiton opened its physical and digital doors on 8 October 2020 in Budapest, in a location custom-made for the event. Although the former one only lasted for 3 whole days, the digital platform is still available to visit to this day.
Flux Operațional: Participant engagement was insured, since all three days the physical exhibition was open, it attracted visitors to maximal capacity. Additionally, the visitors of the physical exhibition could experience the digital space using the VR glasses that were placed on the spot. Thanks to the digital platform of the event, the exhibition can still be visited by everyone, regardless their geographical location. Not only it enables to reach even more design-minded people but also helps to extend the duration of the event. Also, it is a perfect tool to reach people who would have visited the physical exhibition under normal circumstances but who decided to stay away due to the pandemic.
Brevete: -
Membrii Echipei: -
Credite Imagini: -