Beer Culture 2020 Raport de Cercetare de Piață de Gabriela Maria Straka

Lucrarea Beer Culture 2020 Raport de Cercetare de Piață de Gabriela Maria Straka este un câștigător de mare prestigiu al premiului 2021 A' Design Award de Bronz în Categoria de Competiție Publicitate.

BronzPublicitate· 2021

Beer Culture 2020 Raport de Cercetare de Piață

de Gabriela Maria Straka

Client: Brau Union Österreich AG

Câștigător al premiului A' Design Award de Bronz în Categoria Publicitate

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Despre Beer Culture 2020 Raport de Cercetare de Piață

Beer Culture 2020 este un raport tipărit despre cultura berii în Austria. Raportul prezintă rezultatele unui sondaj reprezentativ realizat în rândul populației austriece cu vârsta de peste 18 ani, efectuat de un institut independent de cercetare de piață prin interviuri online și telefonice. Temele abordate includ importanța specialităților de bere, obiceiurile de consum, producția durabilă de bere, loialitatea față de marcă și produsele fără alcool. Grafice și simboluri simple prezintă cifrele într-o formă ușor de înțeles. Raportul conține 64 de pagini de conținut și patru pagini de copertă.

Recunoașterea

Despre A' Design Award de Bronz

Beer Culture 2020 Raport de Cercetare de Piață a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Beer Culture 2020 Raport de Cercetare de Piață să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Beer Culture 2020 Raport de Cercetare de Piață satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

În Spatele Designului

Dosar de Presă

Credite, membri ai echipei și detalii tehnice furnizate de designer.

Proprietăți Unice: To us at Brau Union Osterreich AG, beer culture is not only just what wins us our bread. It is our passion and devotion that we pay particular attention to. This is why we, as Austria's innovation leader in brewing, have published an Austrian beer culture report in 2020. It represents a survey of our country's beer culture, seeking to improve it constantly.
Dimensiuni și Ambalare: Format closed 280 x 215 mm
Format open 280 x 430 mm
Extent 4 cover pages and 64 content pages
Circulation 1700
Etichete: beer culture report, beer culture, beer, market research, Austria
Tehnologie de Producție: The design was created in collaboration with Red Bull Media House GmbH. Simple graphics and symbols have been chosen to make the numbers easy to understand. For example, a flower tendril was chosen to represent the topic of the environment and sustainability or shopping carts for the purchase frequency.
The report was printed on LuxoArt Samt paper. Cover 250g, content pages 150g. Print in 4-colored Euroscale. Finishing UV coating on cover approx. 30 percent area coverage
Provocare de Design: The creative challenge was to present the large amount of figures and data provided by the market research institute in an easily understandable form and to represent them visually in graphics.
Target group of the Beer Culture Report 2020 are specialists in hotel and catering trades, food stores, specialised journalist and everyone who is interested in Austrian beer culture.
Cercetare: The market research institute carried out the survey. The target group was the entire Austrian population aged 18 and over. The method was a combination of an online and a telephone survey, in which about a third was carried out by telephone (in the older shifts from around 60 years of age) and the rest online. The total sample was 2,090 surveys. Using the graphics in the report, the result shows a good overview of the interest, knowledge and responsible consumption of beer by Austrians.
Inspirație: For Austria's largest brewery company, it is particularly important to demonstrate and promote the diversity of Austrian beer culture. This topic was the focus of the study, which was carried out by an independent market research institute. The results are gratifying because they show how important beer and beer specialties are to Austrians but they also reflect interest, knowledge and responsible enjoyment of beer by Austrians. All in all the report is a great reflection for the beer culture.
Durata Proiectului: The planning phase began in January 2020. The interviews with the target group of the market research institute took place in March 2020. The Red Bull Media House team then created the graphs from the numbers and data and designed the report. The report was printed in October published on November 18, 2020.
Flux Operațional: In cooperation with the research institute Market, we tried to get to the bottom of the topic of beer culture using a representative study carried out throughout Austria. Questions about the importance of beer specialties, drinking habits, sustainable beer production, brand loyalty and non-alcoholic products were answered in a representative manner. The facts and figures from the market research institute are graphically presented in the report in an easily understandable form.
Brevete: Copyrights belong to Brau Union Österreich AG, 2020
Membrii Echipei: Head of Corporate Affairs & CSR at Brau Union Österreich AG: Mag. Dr. Gabriela Maria Straka, EMBA
Project coordinator at Brau Union Österreich AG: Ruth Dunzendorfer, MA
Implementing company that drew the graphics and prepared the report: Red Bull Media House GmbH
Credite Imagini: Brau Union Österreich AG