Lidugaoliang Baijiu Ambalaj pentru Băuturi Alcoolice by Wen Liu, HenHong Yang and Weijie Kang is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronz in Design de Ambalaje Competition Category.
BronzAmbalaje· 2021
Lidugaoliang Baijiu Ambalaj pentru Băuturi Alcoolice
by Wen Liu, HenHong Yang and Weijie Kang
Client: Jiangxi Lidu Liquor Industry Co.ltd
A' Design Award de Bronz Winner in Ambalaje Category
Verified Award Winner
Verify Award Status for #119501The Design
About Lidugaoliang Baijiu Ambalaj pentru Băuturi Alcoolice
Lidugaoliang Baijiu este un design de ambalaj pentru o băutură spirtoasă distilată chinezească. Sticla are o formă lină și curbată, fiind ornamentată în relief cu elemente de sorg. Capacul rotund și cercul de pe cutia exterioară se inspiră din porțelanul Dinastiei Yuan, perioada în care a început producerea acestei băuturi. Eticheta înclinată este realizată din piele. Cutia exterioară combină pielea și metalul și se deschide prin rotirea unui disc circular. Nuanța de verde a fost intensificată pentru a se potrivi unui produs de gamă înaltă. Ambalajul are dimensiunile de 120 mm lățime, 120 mm adâncime și 330 mm înălțime.
The Recognition
About the A' Design Award de Bronz
Lidugaoliang Baijiu Ambalaj pentru Băuturi Alcoolice a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Lidugaoliang Baijiu Ambalaj pentru Băuturi Alcoolice să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Lidugaoliang Baijiu Ambalaj pentru Băuturi Alcoolice satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Lidugaoliang Baijiu's brewing techniques began in the Yuan Dynasty, is the earliest, longest span of time and the richest large-scale ancient shochu workshop site in China, and it is still in use today. This baijiu has the characteristics of "clear color, sweet,mellow bouquet, and long aftertaste". These elements are extracted and designed in combination with the brand concept. The whole design is round and smooth, which highlights the long sense of time in the process of brewing liquor.
- Dimensions & Packaging
- Width 120mm* Depth 120mm* Height 330mm
- Tags
- Lidugaoliang,Yuan porcelain, Baijiu, High-end, Lidu
- Production Technology
- The overall bottle adopts smoothly curved shape and embossed with sorghum elements. It resembles a round bottle cap and a ring of decorating firing porcelain in the Yuan Dynasty, with a leather oblique label and an outer box combining leather and metal. It has a special rotating opening method. Designers also consider a business advanced design that upgrades the brand image in an all-round way.
- Design Challenge
- The leather and metal materials needed for the product, as well as the upgrade in color, these elements lead to a result that the sample may not reach the level of initial imagination after first production, and more understanding and analyse is needed in the control of the brand image.
- Research
- The design of Lidugaoliang upgraded the brand image and extracted elements from the original brand image. Also by combining with the brand concept to reshape, Lidugaoliang has come to the fore in the baijiu industry and has a new lease of life.
- Inspiration
- The lid of Lidugaoliang Baijiu and the circle on the outer box are designed based on the prototype of Yuan Dynasty porcelain. The history of Lidu Baijiu began in the Yuan Dynasty, so the circular turntable on the box was designed into a special opening method, which turned the image of a long time span into a physical design.
- Project Duration
- 2019.08-Now Shenzhen, China
- Operation Flow
- The colors, materials and decoration for the label and packaging of "Lidugaoliang" have changed from grass green to high-end business green, including the outer box packaging, the leather material on the bottle label, the metal tag and the golden decorating firing process, and a smoother arc design in shape. These advanced designs have not only update the brand image of this recognized quality product, but also highlights the limited edition positioning of this baijiu, which is widely appreciated.
- Team Members
- Designer: Wen Liu
Designer: Heng Hong Yang
Designer: Weijie Kang
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
