Burning Tea Ambalaj pentru Sticlă de Băuturi by Genki Forest

Burning Tea Ambalaj pentru Sticlă de Băuturi by Genki Forest is a highly esteemed winner of the very prestigious 2021 A' Design Award de Fier in Design de Ambalaje Competition Category.

FierAmbalaje· 2021

Burning Tea Ambalaj pentru Sticlă de Băuturi

by Genki Forest

Client: Genki Forest (Beijing) Food Technology Group Co., Ltd.

A' Design Award de Fier Winner in Ambalaje Category

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Verified Award Winner

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Colors

The Design

About Burning Tea Ambalaj pentru Sticlă de Băuturi

Burning Tea este un design de ambalaj pentru o băutură de ceai îmbuteliată. Sticla este realizată din PET, un plastic ușor și transparent, rezistent la impact. Eticheta este predominant alb-negru, iar un simbol auriu în formă de flacără marchează partea din față, astfel încât produsul să fie ușor de reperat pe rafturile aglomerate. Numele mărcii folosește caractere desenate în stilul scrierii oficiale chinezești antice. Sticla are 66 mm lățime și 220 mm înălțime. Talia este curbată spre interior pentru o prindere mai ușoară, iar o bază inelară adaugă stabilitate. Culorile de fundal indică fiecare aromă în parte.

The Recognition

About the A' Design Award de Fier

Burning Tea Ambalaj pentru Sticlă de Băuturi a câștigat A' Design Award de Fier, o recunoaștere prestigioasă acordată designurilor bune care îndeplinesc cerințele profesionale și industriale așteptate de la creații bine concepute. Câștigătorii Fierului demonstrează mare pricepere, înaltă specializare, înțelegere de specialitate și capacitate creativă din partea creatorilor lor. Se așteaptă ca Burning Tea Ambalaj pentru Sticlă de Băuturi să fie o creație foarte apreciată, admirată și prețuită, practică și inovatoare. Acest design câștigător al A' Design Award de Fier integrează cele mai bune practici din industrie și are caracteristici tehnice competente îmbinate cu know-how și talent. Pentru acuratețea sa, Burning Tea Ambalaj pentru Sticlă de Băuturi merită respect și este conceput pentru a aduce îmbunătățiri ale calității vieții care ajută la facerea lumii un loc mai bun.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers. The word "burning" is structured in a solid and straight way. By referencing the charm of ancient Chinese official script, the unique tip of the pen is added in the stroke processing. On the one hand, "burning" means burning and igniting, which can be associated with burning fat. On the other hand, borrowing the metaphysical Japanese culture that young people are familiar with implies the spirit of being positive and striving hard.
Dimensions & Packaging: Width 66mm x Height 220mm
Tags: Branding, Packaging, bottle, 3D, water
Production Technology: The products are packaged in PET, which means that the bottle contains a plastic material called polyethylene terephthalate, or PET for short. PET is a polymer produced by the combination of terephthalic acid and ethylene glycol. PET plastic has the characteristics of light weight, high transparency and impact resistance.PET bottles has low environmental pollution and energy consumption, so it gradually replaces traditional packaging materials with the rising awareness of environmental protection.
Design Challenge: In the actual operation is happening. We have noticed that it is important to make products be clear at a glance when placing them on the miscellaneous shelves. To solve that we have adopted stimulating colors to draw intentions of consumers. We have also acknowledged the guiding functions of the general consumers colour recognition. We picked the quietly elegant colours such as large areas of black and white, given consumers a simple but fashion impression.
Research: We conducted surveys both online and offline for the importance of sugar free and the consumers' preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Inspiration: Influenced by the concept of balance between yin and yang in "I Ching", a classic masterpiece of dialectical philosophy in ancient China, the overall design style of burning tea boldly breaks through the previous beverage packaging design in the market. The label of tea burning bottles is mainly composed of self-designed characters such as "burning" and taste patterns. As a visual symbol, the golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers.
Project Duration: The project started in June 2017.
Operation Flow: The burning tea bottle is slender, the design that "make the waistline inside" makes the bottle more convenient to hold. The pinstripe design of the bottle shoulder increases the traditional tea feeling, and the annular base at the bottom of the bottle makes the whole bottle more stable. The burning tea series not only prompts the taste through delicate pictures but also allows consumers to distinguish quickly through the change of bottle body background color. For example, the color of strawberry is selected for the burning tea with strawberry jasmine flavor.
Team Members: Xiaochen Liu
Chu Xu
Image Credits: Xiaochen Liu