Have A Good Tea Ambalaj pentru Ceai by Toshiki Okada

Have A Good Tea Ambalaj pentru Ceai by Toshiki Okada is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronz in Design de Ambalaje Competition Category.

BronzAmbalaje· 2021

Have A Good Tea Ambalaj pentru Ceai

by Toshiki Okada

Client: Zikkichi Co.,Ltd.

A' Design Award de Bronz Winner in Ambalaje Category

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Verified Award Winner
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Colors

The Design

About Have A Good Tea Ambalaj pentru Ceai

Have A Good Tea este un design de ambalaj pentru un ceai japonez aromat, produs în orașul istoric Kawagoe. Cutia conține ceai cu arome de floare de cireș și floare de cireș de noapte, creat special pentru sezonul de admirare a florilor de cireș. Ilustrațiile în acuarelă, realizate manual, înfățișează un peisaj local, iar zona logo-ului este gofrată pentru a se distinge de restul ilustrației de fundal. Cutia este ușor de ținut în mână, este realizată din hârtie reciclabilă, mată, de înaltă calitate, și poate fi demontată pentru reciclare. Designul își propune să introducă cultura ceaiului în rândul tinerilor.

The Recognition

About the A' Design Award de Bronz

Have A Good Tea Ambalaj pentru Ceai a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Have A Good Tea Ambalaj pentru Ceai să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Have A Good Tea Ambalaj pentru Ceai satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In Japan, there is a custom of Hanami (cherry blossom viewing) during the cherry blossom season. This tea was created to enjoy the season of Hanami with its fragrance and taste. To complement the cherry blossom and night cherry blossom flavors, the package was created with a landscape.
By adding hand-drawn watercolors to the simple yet intricately arranged artwork, the result is a design that mixes a modern and traditional feel.
Dimensions & Packaging: (W)85mm x (D)20mm x (H)150mm
Tags: Tea, Herb tea, cherry blossoms, japanese tea, Japanese food, Package design
Production Technology: To express the freshness and fragility of cherry blossoms, an original hand-drawn watercolor painting was used.
The product logo area is embossed to differentiate its outline from the background illustration.
The box is easy to hold in your hand and is made of recyclable, non-glossy high-quality paper.
Design Challenge: The difficult part of this design was to combine a traditional yet new design to convey the tea culture and history to a new generation. The illustration is based on an actual landscape, and the new design is simple, visually expressing the old and new, aroma and taste.
Research: This product originated in the historic city of Kawagoe, with the aim of passing on the culture of enjoying tea time to the younger generation, as the consumption of tea at home is declining across the country. As an entry model for tea culture for the generation that does not have the habit of enjoying tea at home, we created a familiar flavored tea with added sweetness and aroma, and incorporated it into a gorgeous design that is easy to pick up.
Inspiration: Kawagoe is a historical city in Japan, with cherry blossoms in full bloom and wonderful scenery using tea and herbs as ingredients.
The package was created with that scenery and the domestic tea leaves used as ingredients as inspiration for the seasonal scents of cherry blossom leaves, herbs, and fruits. The aim is to bring the taste, aroma, and scenery into one product.
Project Duration: This project started in october 2018 in Kawagoe and finished in February 2019.
Operation Flow: The package is made of eco-friendly high quality paper and can be easily disassembled and recycled. The gorgeous seasonal design is eye-catching and popular as a gift.
Team Members: Brand Manager:Masahito Nunome
Illustrator:Tomomi Osawa
Image Credits: All Image: Photographer Nozomi Suzuki / Illsutrator Tomomi Osawa / Graphic designer and Art director Toshiki Okada