Aur Grafică · 2021
Fck 2020 Calendar
- A' Design Award de Aur 2021 in Grafică
- CLIENT: Lateral Creative Hub
- Estimated Number of Design Views: 52,262
- Verification code CEEE179A9D · Verify this award
Colors
About Fck 2020 Calendar
Fck 2020 este un calendar de birou pentru anul 2021. Calendarul este realizat sub formă de leporello, o coală lungă pliată în douăsprezece panouri. Poate fi păstrat plat și răsfoit ca o carte sau așezat pe birou în formă de cerc sau în alte forme. Fiecare lună poartă o scurtă urare pentru noul an, exprimată prin grafică modernistă policromă și ilustrații minimaliste. Intenția este de a întoarce pagina unui an dificil cu umor și imaginație. Tipărirea este digitală, pe hârtie albă de 240 de grame. Dimensiunea pliată este de 169 pe 240 de milimetri.
About the A' Design Award de Aur
Fck 2020 Calendar a câștigat A' Design Award de Aur, o recunoaștere nespus de prestigioasă acordată designurilor de prim rang, minunate și remarcabile. Câștigătorii Aurului sunt creații extrem de inovatoare, vizionare și orbitor de strălucitoare, care reflectă geniul, înțelepciunea și măiestria designerilor lor. Se așteaptă ca Fck 2020 Calendar să fie o invenție foarte lăudată, creatoare de tendințe și monumentală, care oferă o valoare fără precedent. Acest design câștigător al A' Design Award de Aur este un proiect spectaculos și respectat, care aduce mari beneficii și împinge limitele artei, științei, designului și tehnologiei. Fck 2020 Calendar creează sentimente intense de dorință, trezește pasiunea, încurajează creativitatea și fascinează.
Press Kit
- Unique Properties
- A special 2021 calendar that celebrates the arrival of the new year by mocking the damned 2020. It has been sent in December to our current and potential customers. It's a table calendar in the form of a leporello. Thanks to its converting invention it can be kept flat and browsed like a book or standing on your desk in the shape of a circle or the most varied forms. 12 months of colors, dreams, small and big desires enclosed in a limited edition design object.
- Dimensions & Packaging
- Converting form: Leporello
Folded: 169x240 mm
Unfolded: 1848x240 mm - Tags
- lateralcreativehub, 2021calendar, fck2020, calendar, graphicdesign, leporello
- Production Technology
- Paper: Divina white by Gruppo Cordenons 240 gms.
Print Technology: HP Indigo - Design Challenge
- We chose digital printing to keep costs down. However, to achieve the same quality as other techniques, with solid blacks, uniform color fields and durability, we had to try various papers before finding the one that met our needs. The large dimensions of the unfolded calendar and the numerous creasing forced us to divide the structure into three parts, then assembled by hand piece by piece, obviously taking into account the direction of the fiber and limiting the waste of paper to a minimum.
- Research
- We looked for an eye catching combination of graphic, visual e structural elements capable to reach a highly heterogeneous audience. We chose a prestigious but sustainable paper and a printing solution in order to minimize the impact on the environment, keep quality hight and costs down. We created a Leporello structure because we wanted it to be a three-dimensional object, capable of assuming many forms. We had a quick customer response and a great media coverage collecting articles on newspapers and design blogs.
- Inspiration
- 2020 has been a painful year for the whole planet. The world of communication and marketing itself has suffered terribly. Brands have lost faith in the future, suspended in a paralyzed market. What wish could we address them in sight of the new year? To turn the page with a smile, thanks to the power of imagination, words and a good amount of irony. One month after another, twelve small and big wishes are told by a polychrome and modernist graphic design and by minimal illustrations.
- Project Duration
- The creative process started in October 2020 in Milan, Italy. The calendar has been printed in late November 2020 and sent to the customers starting from December 2020
- Operation Flow
- It's a table calendar in the form of a leporello. Thanks to its converting invention it can be kept flat and browsed like a book or standing on your desk in the shape of a circle or the most varied forms.
