Chef's Etichetă de Bere by Ana Mrazek Lugarov

Chef's Etichetă de Bere by Ana Mrazek Lugarov is a highly esteemed winner of the very prestigious 2021 A' Design Award de Fier in Design de Ambalaje Competition Category.

FierAmbalaje· 2021

Chef's Etichetă de Bere

by Ana Mrazek Lugarov

Client: atelier ANII

A' Design Award de Fier Winner in Ambalaje Category

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Verified Award Winner

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Colors

The Design

About Chef's Etichetă de Bere

Chef's este o etichetă concepută pentru o bere realizată în colaborare de un bucătar, un producător de vin și berari. Berea combină caracteristicile berii cu cele ale vinului și este destinată pieței de gastronomie rafinată. Eticheta urmează limbajul vizual al etichetelor de vin printr-un design minimalist, materiale de calitate și un font elegant, atât modern, cât și clasic. Uniforma tradițională de bucătar, o jachetă albă încrucișată cu nasturi negri, a servit drept sursă de inspirație, în timp ce o linie aurie sugerează rafinament. Tiparul offset, folia aurie și lacul tridimensional sunt aplicate pe hârtie netratată, texturată.

The Recognition

About the A' Design Award de Fier

Chef's Etichetă de Bere a câștigat A' Design Award de Fier, o recunoaștere prestigioasă acordată designurilor bune care îndeplinesc cerințele profesionale și industriale așteptate de la creații bine concepute. Câștigătorii Fierului demonstrează mare pricepere, înaltă specializare, înțelegere de specialitate și capacitate creativă din partea creatorilor lor. Se așteaptă ca Chef's Etichetă de Bere să fie o creație foarte apreciată, admirată și prețuită, practică și inovatoare. Acest design câștigător al A' Design Award de Fier integrează cele mai bune practici din industrie și are caracteristici tehnice competente îmbinate cu know-how și talent. Pentru acuratețea sa, Chef's Etichetă de Bere merită respect și este conceput pentru a aduce îmbunătățiri ale calității vieții care ajută la facerea lumii un loc mai bun.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A label designed for collaboration beer between chef, winemaker and brewers. The beer is specific because it has the characteristics of beer and wine and was made for high gastronomy market. The label had to associate with a wine label, so a minimalist approach to design, quality materials, printing techniques that emphasize parts of the label were used. An elegant font was chosen, modern and classic. The strength of the label is that the name and design are connected, association is precise.
Dimensions & Packaging: 210 x 68 mm and 190 x 45 mm. Two different dimensions of label because beer came in two sizes, 750 ml and 375 ml.
Tags: beer, beer label, minimalistic design, elegant, sophisticated, label design
Production Technology: Paper for the label is textured, uncoated Martele blanc, offset printing, gold foil print and 3D varnish. Interesting contrasts in textures of paper and printing techniques correspond to clean and contrasting lines of graphic elements.
Design Challenge: The biggest challenge was to combine culinary, beer and wine traditions and connect it with the name of the beer and the design of the label in the cleanest and simplest way possible.
Research: Chef's beer is a complex product created in collaboration of chefs, winemakers and brewers, each of them experts in their profession. The name of the beer was a strong association in which direction to go with research and design. The chef’s uniform was very strong image around which I tried to tell a story. It was important to connect the name, the people who created it and it’s purpose. It is a gastronomic product intended to be enjoyed with a good meal.
Inspiration: Inspiration for this label was the name, the chef and his traditional uniform. White double-breasted jacket with black buttons worn by qualified chef give the label a perfect contrast. Golden line represents a visual part of uniform but also excellence and sophistication. White is intended to signify cleanliness in chef’s uniform and also on the label. Font is elegant and bold, both modern and classic.
Project Duration: The project was finished in 2020. It was created in Croatia and Slovenia. Label was designed in 2019 and printed in 2020. Beer was awarded with gold medal at the European Beer Challenge 2020 in London.
Operation Flow: By looking at a bottle of chef's beer, a minimalist visual and name, an strong association is created for the user. He is connecting the name and visual and an association of chef’s uniform is created in his mind.
Choosing the shape of the bottle may associate it with wine or champagne, but the name and a details on the label reveal that it is a very special beer.